When are my Hotpants coming? I don't want to assault the postie un-necessarily!
London, UK (PRWEB) June 10, 2011
Anticipating the launch of Zaggora's 'Hotpants' in 2 weeks, women all over the world are going gaga to lose 2 jean sizes and look good naked this summer.
Specially designed with Celu‐Lite™ technology, Hotpants work hard to reduce body fat and the visible appearance of cellulite by using natural body heat to increase your perspiration by up to 80%.
Using just twitter marketing since launching their website 2 weeks ago, the company has had 2,600 visits, over 2,500 facebook 'likes' and over 1,000 women who have signed up to be brand Ambassadors. On their Facebook fanpage, some women have even threatened to assault the postman to get them and they have received tweets like 'I'm so excited, I could peeeee'. A presentation they uploaded to Slideshare has had over 6,500 unique 'views'.
Hotpants were specially designed by Dessi Bell in London after finding that there wasn't anything in the market to really help her attack celulite and look good naked before her wedding. So, she decided to make her own. She researched materials and fabrics after realising that comfortable clothing that targeted the areas women care about such as bum, thighs and tums, was the way forward.
However, after 12 months of development she found that during Hotpants trials women lost weight as well, an average of 2 jean sizes in 2 weeks in fact. No crazy diet, no nutty regime, just by wearing them 3 times a week for 30 minute gym sessions.
Zaggora has a focused social media strategy and has so far just been marketing on twitter. The company has a rewarding Ambassador programme whereby every Ambassador is given their own unique voucher code to share and when its used, they are rewarded with $7 and the person using it receives a 10% discount.
Speaking about the craze so far Dessi says 'It's been such a fantastic response, we're quite overwhelmed. On some days, the team don't have time to do anything but respond to emails and tweets - women just seem to love the idea - we haven't even delivered any yet'
The company is looking to build the business on a solid foundation of social proof which is why they are giving away pairs to women to try if they write about their experience on their Facebook fanpage in the first 2 weeks.
Pairs are also available for media outlets to review on a first come, first served basis.