The Mobile Marketing Group Announces New Home Locator Lookup (HLR) Service

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Leading Mobile Marketing Company, The Mobile Marketing Group (MMG), announces innovative new web-based HLR Lookup service.

We believe it is one of the most comprehensive, affordable and straightforward HLR Query services currently available.

Effective communication provides the basis for any successful business. For many companies, maintaining an up-to-date list of customer contacts can help ensure that they don’t end up wasting time and money contacting invalid numbers. To solve this problem, The Mobile Marketing Group has today announced a brand new HLR service.

The innovative web-based Home Locator Lookup service is designed for those in the Bulk SMS and Database processing sector, such as telemarketing, fraud prevention and consumer data providers.

HLR services aren’t uncommon. However many are overly complicated, inaccurate or simply don’t offer the customer good value. The Mobile Marketing Group has recognised this and looked to develop a viable solution for its clients.

Through the new Internet-based HLR service, marketers will be able to manually upload their list of contacts swiftly and easily. The results are delivered quickly into the clients registered account – and are charged per individual query, rather than a standardised batch rate. The online HLR Lookup works in over 100 countries and can check the live status of international mobile numbers. MMG will also provide information beyond simply stating whether a number is valid or not.

This includes MCC/MNC codes, which will show if a number has been ported to a new network. As a result, clients will be informed of a customer’s current network, rather than relying on erroneous data, which can help to cut messaging costs.

IMSI (International Mobile Subscriber Identity Number) data will also be provided. This is sourced from the SS7 network and is often essential for Push to Talk services.

Speaking on behalf of the Mobile Marketing Group, UK Sales Manager Jason Bromley said “This new web-based Home Locator Lookup service allows us to offer clients something completely different. We believe it is one of the most comprehensive, affordable and straightforward HLR Query services currently available. MMG has invested a great deal of time and expertise into creating an accessible product that will deliver a genuine benefit to all those who use it.”

“Unlike typical HLR Lookup services currently on the market, our online system is perfect for checking the live status of mobile records. Instead of uploading only the msisdn which is typical in this sector, we give our clients the choice to either upload number only or upload your complete database and have the query results appended to your records. Typically with other HLR services on the market, you would have to download your HLR Lookup report and then match back to your records. A powerful data cleaning procedure for those companies in the fraud prevention, telemarketing and database service sector.”

Further explaining the importance of this technology, Rachel Aldighieri, Head of Marketing and Communications at the Direct Marketing Association (DMA), says: "Recent DMA research highlights the power of mobile with almost half of consumers responding to mobile advertising going on to make some kind of purchase, making it integral to the business and marketing plans of every organisation. However, for mobile marketing to be truly successful, businesses need to build trust in the medium through accurate targeting and implementing comprehensive data security measures. In creating a product that adheres to DMA best practice guidelines, MMG is able to provide peace of mind to its customers while building trust in the medium."

The Home Locator Lookup service is launched today by MMG and is available to all new and existing clients. It will immediately form an integral part of the company’s core Mobile Marketing services, which include micro-billing, micro-payment solutions, Bulk SMS Marketing , Two Way SMS and opted in Consumer Marketing Lists To find out more, visit the Mobile Marketing Group website at:

About the Mobile Marketing Group

MMG – Mobile Marketing Group is an active Member of the Direct Marketing Association and Mobile Marketing Association.

Based in London, The Mobile Marketing Group specialises in providing innovative Mobile Marketing solutions. It is a leading supplier of bulk SMS, micro-payment and micro-billing technologies within the UK and around the world. With network connections in over 100 countries, MMG is developing into a globally recognised business within this growing industry.


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Samantha Stratton
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