Click Consult Review Influence of Smartphone Revolution in Internet Marketing

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Click Consult, a Cheshire-based company specialising in digital marketing, have announced they currently reviewing the impact that increased sales of Smartphones are having and will have on internet marketing in the UK.

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We have prepared thoroughly for the increased Smartphone sales by creating a mobile optimisation team to help ensure our clients receive a service that reflects the latest advances and trends in Smartphone technology

Click Consult's review is to be conducted in response to a recent survey that indicated Smartphones are now outselling PC's. The survey conducted by Gartner shows that, in the fourth quarter of 2010, about 100 million Smartphones were sold compared to 93.5 million PC's.

While Click Consult do not expect the increased Smartphone sales to be detrimental to the role of PC's in traditional web marketing, they do believe that it is worth being aware of the potential influence that Smartphone's could have on the digital marketing industry. Click Consult expect to find that more clients will want Smartphone usage taken into consideration in their marketing strategy in order to account for the increased sales.

Click Consult have an in-house team dedicated to research and development, including the best ways to undertake mobile search optimisation, whose role it is to ensure their clients receive a service that takes the latest Smartphone technology and usage trends into consideration to maximise the results they can achieve. Click Consult will be publishing their review findings over the next few weeks on their online marketing blog.

"At Click Consult we believe a great deal of our success can be attributed to our ability to anticipate trends in the market and adapt to them. We have prepared thoroughly for the increased Smartphone sales by creating a mobile optimisation team to help ensure our clients receive a service that reflects the latest advances and trends in Smartphone technology," said Matt Bullas, Managing Director of Click Consult. "We don't believe that the Smartphone revolution will be hugely damaging to the role that PC's have traditionally played in internet marketing. However, we are increasingly finding that more and more clients are asking for services such as the development of a dedicated Mobile site or the creation of an app in order to cater for the expanding numbers of smartphone users."

For more details about Click Consult, visit their website at http://www.clickconsult.com/ or call 0845 205 0292.

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Susie Hood
Click Consult
(084) 520-5029 x2
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