Wendy Wu Tours appoints rhc advantage, the new 'mature marketing' agency

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Wendy Wu Tours, the UK's leading independent specialist tour operator to China, has appointed mature marketing specialist, rhc advantage, as its retained brochure design and marketing agency, following a four-way pitch.

Wendy Wu Tours, the specialist tour operator, has appointed mature marketing specialist, rhc advantage, as its retained brochure design and marketing agency, following a four-way pitch.

Wendy Wu Tours is the UK’s leading independent specialist tour operator to China and a leading operator to Indochina and India. It has appointed rhc advantage to manage the design and marketing of all its brochures, which include separate brochures for China, India and Indochina. http://www.wendywutours.co.uk

rhc advantage (http://www.rhcadvantage.co.uk) is the UK’s only creative marketing agency to specialise in older, more mature, audiences. Formed by marketing consultant Mark Beasley and creative director Richard Collyer, the agency has recently been strengthened with the appointment of Tom Wright CBE, Chief Executive of Age UK, as non-executive Chairman.

Manuel Mascarenhas, managing director of Wendy Wu Tours, commented: “Most of our customers are aged over 45 and have the time, money and interest to invest in the fantastic travel experience and great value that only Wendy Wu Tours can provide. It is crucial that our brochures reflect the authentic and unique nature of our brand in a way that really inspires our customers and our travel trade partners. We were genuinely impressed with the customer and brand insight that rhc advantage demonstrated – but what really turned us on was their creative vision for the brand, which will be manifested in some of our most stunning brochures yet.”

The first project that rhc advantage will carry out is a ‘mini-brochure’, promoting selected China holidays for 2011, with a ‘fixed price guarantee’. This will be inserted with a number of national titles, and also distributed via the travel trade.

Richard Collyer, creative director of rhc advantage, commented: “We are thrilled to be working with such a great travel brand as Wendy Wu Tours. Many UK operators claim to offer authentic travel experiences, but only Wendy Wu Tours can claim to be owned by someone born in China, with all the unique local knowledge, contacts and access that this implies. This is a brand which can really deliver on its promise and our work will reflect the inspiration, insight and stunning destinations that Wendy Wu Tours can offer. ”

rhc advantage have recently produced a research report - Marketing and Mature Audiences - which is available at no charge to interested business and marketing professionals. See http://www.rhcadvantage.co.uk/insight

For more information please contact:
Mark Beasley, managing director, at rhc advantage:
T: 0771 213 7603
E: mark(at)rhcadvantage.co(dot)uk
W: http://www.rhcadvantage.co.uk
Available for comment and interview.    

Manuel Mascarenhas, managing director, Wendy Wu Tours:
T: 020 7939 9576
E: Manuel.Mascarenhas(at)wendywutours.co(dot)uk
W: http://www.wendywutours.co.uk

Note to editors
1. Wendy Wu Tours is the UK’s leading specialist tour operator to China, and a leading specialist tour operator to Indochina and India. The company specialises in fully-inclusive escorted tours, offering proven itineraries to spectacular and well-known tourist attractions, as well as hidden gems in more remote rural areas.

The growth and success of the business have been propelled by the founder, Wendy Wu herself. Wendy grew up in China, moving to Australia where she sent her first group tour to China in 1994 and set up her own company in 1998. The UK office was opened in 2004, growing in size and influence with the recruitment of travel industry professionals like Mascarenhas, and winning a number of industry awards. Further information is at http://www.wendywutours.co.uk

2. rhc advantage is the UK’s only independent marketing agency specialising in adult, older and more mature audiences. Launched last year, the agency provides marketing consultancy (research and planning) and marketing communications services (branding, design, direct and promotion). The directors are: Mark Beasley (managing), former marketing consultant and planning director of a WPP agency; Richard Collyer (creative), successful creative consultant and designer; and Tom Wright CBE (chairman – non-executive), who is Chief Executive of Age UK. http://www.rhcadvantage.co.uk

3. ‘Marketing and Mature Audiences’ is a research report produced by rhc advantage. It provides a comprehensive review of more than 200 data and research sources, in order to provide an introduction to the subject of the UK’s ageing population and the role of marketing. A presentation of the main findings, together with a copy of the full report document, is currently being offered to interested client companies on a complimentary basis. Further information is at http://www.rhcadvantage.co.uk/insight


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