2011 Philadelphia Insurance Triathlon Launches Green Race Initiative

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Recognized as one of the “10 Greenest Races” in the US, 2011 PHLYTRI partners with the Fairmount Park Conservancy, Nathan Performance Gear and Philadelphia Insurance Companies continuing to minimize its environmental impact

Already recognized as one of the “Top Greenest Races” in the country by Triathlete Magazine, the 7th Annual Philadelphia Insurance Triathlon (PHLYTRI), taking place June 24-26, is working with the Fairmount Park Conservancy and event sponsors Nathan Performance Gear and Philadelphia Insurance Companies to implement a new PHLYTRI “Green Race Initiative” continuing to minimize its environmental impact on its host venue, Philadelphia’s historic Fairmount Park.

Recognizing the impact that 10,000 athletes and spectators can have on the park, PHLYTRI is partnering with the Fairmount Park Conservancy to support the organization’s Environmental Education Program and the Green Cities, Clean Water initiative with the Philadelphia Water Department. During the event registration process, PHLYTRI athletes are encouraged to ditch their disposable water bottles and purchase a Nathan Performance Gear Green Race Trail Mix, a reusable two-bottle hydration belt. For each belt sold, five percent of the proceeds are donated directly to the Fairmount Park Conservancy. PHLYTRI is working closely with the City of Philadelphia Streets Department to place hundreds of recycling bins throughout the event expo and main spectator areas of the course to reduce the amount of trash produced during race weekend.

Additionally, the event is providing its 4,000 registered athletes additional tips to “Race Green” listed on the event website at http://www.phillytri.com/eventinfo/green.

“Through the Green Race Initiative, the 2011 PHLYTRI is continuing to work with our partners to reduce the amount of waste associated with our event, help our athletes race green, and give back to the conservancy efforts in Fairmount Park,” said Richard Adler, CEO, Philadelphia Triathlon, LLC. “By doing so, we can hold an event that is both dynamic for our athletes, while respectful of the environment in which its held, ensuring that future generations of athletes can continue to enjoy events like ours for years to come.”

“The Fairmount Park Conservancy is all about creating positive change in Philadelphia’s park system and that is why we are so excited to partner with the Philadelphia Insurance Triathlon’s Green Race Initiative,” said Fairmount Park Conservancy Executive Director Kathryn Ott Lovell. “We are also grateful to receive support for our Environmental Education Program and be a part of this environmentally conscious event in Fairmount Park."

Founded in 2005, the Philadelphia Insurance Triathlon is one of the largest and most popular triathlons in the country. Held in the city’s historic Fairmount Park, the race was named a top-five triathlon in the United States by Outside Magazine, was lauded as one of the top big city triathlons by Inside Triathlon Magazine, and named one of the “10 Greenest Races” by Triathlete Magazine.

The PHLYTRI returns for a second year as part of the Life Time Triathlon Series -- the oldest and most prominent series of international-distance triathlon events in the United States. The main event of the Life Time Series is the premier Race to the Toyota Cup, which challenges the world’s top professional triathletes to battle for points and a chance to win the coveted Toyota Cup. Additional information about the Life Time Triathlon Series and Race to the Toyota Cup can be found at racetothetoyotacup.com.

For more information or to register for the Philadelphia Insurance Triathlon, visit http://www.PhillyTri.com or http://www.facebook.com/PHLYTRI.

About Philadelphia Triathlon, LLC:
Philadelphia Triathlon, LLC is a leading multi-sport race production and management company. Based in Wayne, PA, Philadelphia Triathlon owns and produces the highly-regarded Philadelphia Insurance Triathlon -- named a top triathlon in the U.S. by Outside Magazine and Inside Triathlon Magazine; the SheROX Triathlon Series – the fastest growing women’s triathlon series in the country; and Ironman 70.3 Pocono Mountains -- one of the newest Ironman 70.3 races in the global Ironman Series. Known for producing high quality races, Philadelphia Triathlon, LLC also provides management and race operation services for additional endurance sporting events. For more information, please visit http://www.PhillyTri.com.

About The Fairmount Park Conservancy:
The Fairmount Park Conservancy enhances the quality of life of the Greater Philadelphia region through the financial support of projects and programs throughout the Fairmount Park system. The Conservancy actively supports initiatives that improve the environment, spark community revitalization, encourage recreation and tourism, and preserve historic treasures. Since 2001, the Conservancy has raised more than $20 million for capital improvements and innovative programming. The Fairmount Park Conservancy spearheaded the $8.2 million campaign to restore The Fairmount Water Works South Garden and Cliffside and is currently undertaking a multimillion revitalization effort of Hunting Park, the 87-acre landscaped park in North Philadelphia. The Fairmount Park system covers more than 9,200 acres, includes a network of more than 60 parks and contains some of the region’s most famous treasures and attractions. It contributes to the quality of air, water and life, and is considered one of the largest urban parks in the world. For more information, please visit http://www.myphillypark.org. Find the Fairmount Park Conservancy on Facebook at http://www.facebook.com/fairmountparkconservancy and on Twitter @MyPhillyPark.

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