"ShowPro ℠ targets customers with the right message at the right time, driving more store visits and turning a greater percentage of leads into sales," said Phil DuPree, President of AutoUSA.
Fort Lauderdale, FL (PRWEB) June 13, 2011
AutoUSA announced today the launch of ShowPro℠ powered by HookLogic, an incentive product for auto dealers that is proven to increase incremental sales by turning more Internet leads into “shows.” ShowPro℠ allows dealers to offer a financial incentive to in-market customers, motivating them to visit the dealer’s showroom. ShowPro℠ also provides dealers with territorial exclusivity, ensuring no competitive dealers will be offering the same incentive products to their independent Internet leads.
“ShowPro℠ targets customers with the right message at the right time, driving more store visits and turning a greater percentage of leads into sales,” said Phil DuPree, President of AutoUSA. “It’s a great way for dealers to leverage the value of the leads they’re already receiving.”
ShowPro℠ works like this: when a customer is looking at specific inventory on a dealership’s web site, a form appears offering them a selection of gift cards upon a visit to the dealer’s showroom. The incentive will also be offered through the 100+ auto research and shopping web sites that AutoUSA is partnered with. When a customer enters information and submits a lead through an independent web site, they will be e-mailed a coupon code they can bring to the dealership and present to a salesperson. The salesperson enters the code into a simple web interface and a gift card will be mailed to the customer.
ShowPro℠ delivers the following proven benefits to dealerships:
- 15-25% of coupon holders visit the dealership
- 40-60% of coupon holders who visit the dealership purchase a vehicle
- 10-25% increase in overall close rates
- Low $100-250 cost per sale (CPS) and increased incremental sales
- When customers choose to contact multiple dealers on independent web sites, ShowPro℠ dealers can provide the incentive needed to gain competitive advantage over other dealers.
- The first dealers to sign up for ShowPro℠ will have territorial exclusivity for independent Internet leads; ShowPro℠ will not be offered to competitive dealers’ leads within a defined radius.
- Dealers pay only for incentives redeemed by prospects.
- ShowPro℠ is a complete turnkey solution; through its close partnership with HookLogic,
AutoUSA is able to offer industry-leading technology and gift card fulfillment solutions, as well as end-to-end reporting for easily measurable ROI.
ShowPro℠ is available immediately to auto dealerships nationwide. For more information, call 800-243-9935.
About AutoUSA (http://www.AutoUSADealers.com)
AutoUSA Internet Sales Solutions brings the best-in-class tools to increase Internet sales and lower costs for automotive dealerships. Leading products include Leads&Listings℠, providing the highest quality, new and used car email and phone leads; ShowPro℠ incentive program, proven to turn more leads into shows; PowerListings℠ 2.0, helping dealers increase traffic to—and leads from—their social media sites; and AVA Virtual Sales Assistant, helping dealerships manage more leads at a reduced cost, adding profit to the bottom line. AutoUSA products are currently benefiting thousands of active dealers all across the U.S.
AutoUSA has more than ten years of proven success built on a foundation of superior web-based technology, excellent customer service and partnerships that include 100+ independent automotive web sites. AutoUSA is owned and operated by AutoNation, America’s largest auto retailer. For more information go to http://www.AutoUSAdealers.com , follow us on http://www.twitter.com/AutoUSALeads and “Like” us on http://www.facebook.com/AutoUSADealers
HookLogic powers targeted incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City, the company has offices in Ann Arbor MI, Atlanta GA, and Manchester UK. Clients include MileOne Automotive, Suzuki, Suburban Collection, Germain Motor Cars, and AutoTrader.com. Learn more at http://www.hooklogic.com/automotive
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