Visible Technologies and M80 to Highlight How to Improve Campaign Design, Planning and Execution

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Webinar Will Focus on the Principles and Benefits of Becoming a Social Conversation Architect

Visible Technologies, a social media monitoring and analytics provider, and M80, a social media marketing and online publicity company, today announced an upcoming webinar titled, “Are You an Effective Conversation Architect?” In the past, agencies didn't have the benefit of social data and results were "buy/no buy." Now, by navigating social conversations agencies can understand "buy/no buy+why," quickly make changes, and provide more informed strategic counsel to their clients.

Taking place on Tuesday, June 21st at 9:00 a.m. PT, webinar participants will learn how to navigate the changing structure and dynamics of social conversation by applying the fundamental principles of conversation architecture with social analytics. Agencies, including those in PR, advertising, digital, media buying and planning, will benefit by understanding how to improve creative design, campaign execution and media planning for earned and paid placements by:

  •     Discovering topics for search optimization and creative development
  •     Accurately identifying influencers
  •     Analyzing sentiment

WHO:     Eric Forst, VP, Visible Technologies and Joe Muran, M80

WHAT:          Are You an Effective Conversation Architect?

WHEN:         Tuesday, June 21 at 9:00 a.m. PT

WHERE:     Visit to register for the webinar

Webinar attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Visible_Tech and follow #socialarchitect.

About the Presenters

Joe Muran is a pioneer in digital and social media and in 1999 he helped implement some of the industry’s first social media marketing campaigns for major brands. Joe is an expert at building creative and profitable programs for his clients and has worked on hundreds of social media campaigns.

Eric Forst is also a seasoned social media professional, and since 2007 he has worked on dozens of social media campaigns and analytics programs for Fortune 500 companies in automotive, CPG, pharmaceutical, entertainment and technology. Eric is also a frequent speaker on social media and marketing and has presented at venues including MediaPost's OMMA, Gravity Summit and Digital Hollywood.

About Visible Technologies
Visible Technologies is the leader in social media monitoring and analytics solutions, providing the perfect combination of software and services to harness business value from social communities. Visible Intelligence, its next generation platform, delivers big improvements in competitive and brand intelligence, marketing ROI and smarter customer insights through an agile platform that activates brand communities at Internet speed and enterprise scale.

With offices in Seattle, London and New York, Visible ranks as one of the Inc. 500 fastest-growing private companies. Visible has successful relationships with DIRECTV, Microsoft, Xerox, Dr Pepper Snapple Group, Boost Mobile, Autodesk, Vail Resorts, Burson-Marsteller, Razorfish, Group M, Wunderman Network, Tribal DDB Worldwide, WPP, John Lewis and Spring Creek Group. For more information, go to

Press Contacts
Suzi Owens, Blanc & Otus for Visible Technologies


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Jennifer Longpre
Blanc and Otus
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