Bluegreen Offers Christel House Coffee at its Timeshare Resorts with Proceeds Going to Charity

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Bluegreen Resorts will offer Christel House coffee, brewed by Copper Moon, at each of their timeshare resorts to raise money for charity.

Bluegreen Corporation (NYSE: BXG), a leading provider of Colorful Places to Live and Play, today announced that it will begin offering Christel House coffee at all of its timeshare resorts to help support the Christel House charity. Coffee roaster, Copper Moon, will provide the roasted coffee while the packaging will be designed specifically for Christel House. At the end of each month, Christel House will receive a 10% royalty from Copper Moon based on monthly total gross sales. Copper Moon will also supply condiment packets. These proceeds will help children from around the world to break the cycle of poverty.

“In 2010, Bluegreen recorded over 400,000 departures. Guests averaged a 3.7 night stay in each of our 45 resorts,” says Jeffrey Lee, Director of Resort Operation Standards for Bluegreen Corporation. He continues, “If you figure each person drinks at least one cup of coffee in the morning and we averaged about three guests per stay, that’s a lot of coffee and a lot of money to charity.”

Founded in 1998 by Christel DeHaan, Christel House aims to break the cycle of poverty for children around the world through educational programs, life-skills training, character development and self-esteem. Since 2000, Bluegreen has managed to raise over $450,000 in donations through voluntary payroll deductions, golf tournaments, raffles and various activities at their timeshare resorts across the country.

Bluegreen Corporation is constantly getting involved with its community and other charitable organizations and programs including the Juvenile Diabetes Research Foundation, SOS Children’s Villages, the Junior Achievement Program of South Florida, Cystic Fibrosis Foundation®, the American Red Cross® as well as many environmental protection and conservation programs that have since earned Bluegreen Corporation recognition both locally and nationally.

Founded in 1966 and headquartered in Boca Raton, FL, Bluegreen Corporation (NYSE:BXG) is the leader in providing Colorful Places to Live and Play® through its vacation ownership resort and residential real estate business segments. Our more than 3,500 employees are passionate about delivering extraordinary experiences for our owners, travelers and business partners. Since 1996, Bluegreen has managed, marketed and sold a flexible, real estate-based vacation ownership plan with more than 222,600 owners, over 54 owned or managed resorts, and access to more than 4,000 resorts worldwide. Since 1985, Bluegreen Communities has developed master-planned residential and golf communities primarily in the southern and southeastern U.S., and has sold over 55,000 home sites. We also offer a portfolio of comprehensive, turnkey, fee-for-service resort management, financial services, customer generation and sales solutions to third-party developers and lenders. For more information, visit us online at See what Bluegreen owners are saying on Facebook or follow us on Twitter.


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