ShoeMall Makes Enormous E-commerce Strides with ChannelAdvisor

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Leading Online Shoe Company Finds the Right Fit for Paid Search

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“ChannelAdvisor’s Comparison Shopping solution alone has helped increase our revenue by 30 percent year-over-year, so I know we made the right decision to trust them with our paid search strategy as well,” said Reggie Geissler, ShoeMall internet manager.

ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that ShoeMall added ChannelAdvisor’s Managed Paid Search solution to its e-commerce line-up. Successful with ChannelAdvisor’s Managed
Marketplaces and Comparison Shopping solutions, ShoeMall decided to trust ChannelAdvisor’s superior technology and Services team with its paid search campaigns to gain the most benefit from the fully integrated software.

A leading online footwear retailer, ShoeMall is ranked 145 on the Internet Retailer Top 500 Online Retailer (IR 500) list. In 2008 the company turned to ChannelAdvisor, the number one solution provider to the IR 500, for its e-commerce needs. ChannelAdvisor has since helped strengthen ShoeMall’s online presence, and now plans to redirect its paid search efforts to improve bidding strategies and build more product-specific keyword coverage.

“ChannelAdvisor’s Comparison Shopping solution alone has helped increase our revenue by 30 percent year-over-year, so I know we made the right decision to trust them with our paid search strategy as well,” said Reggie Geissler, ShoeMall internet manager. “ChannelAdvisor’s Inventory Driven Search feature has produced tremendous results for other Paid Search customers, and I’m excited to see how it will improve our search campaigns.”

By using the full ChannelAdvisor platform, ShoeMall has greater insight into how it is performing on marketplaces, comparison shopping engines and paid search engines. ChannelAdvisor’s dynamic reporting interface provides detailed accounts of ShoeMall’s online sales across these channels, giving the footwear company full control and the flexibility to adjust its strategies immediately to create the best results.

ShoeMall joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria's Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

For more information on ChannelAdvisor’s e-commerce solutions, visit: http://www.channeladvisor.com/e-commerce-products/.

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About ChannelAdvisor
ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed $2.8 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit http://www.channeladvisor.com.

About ShoeMall
Based in Chippewa Falls, WI, ShoeMall was established in 1999 by the 100-plus year old footwear authority Mason Companies, Inc. ShoeMall is ranked 145th on the Internet Retailer Top 500, and reported sales of $111 million in 2010, a 24% increase over the previous year. The online footwear destination touts its "customer-first" philosophy, fashion-forward merchandise selection, and strong relationship with Channel Advisor as reasons for its continued growth. ShoeMall offers thousands of styles to choose from, hundreds of sizes and widths and free standard shipping every day. For more information visit http://www.shoemall.com.

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