Grand Rapids LipDub Creators Launch International Brand Awareness Firm

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Partners will leverage social media and digital assets to plan, promote and execute campaigns

Our experience--and our passions--are in using social media and other digital assets to create quick exposure and immediate engagement.

Creators of the internationally acclaimed Grand Rapids LipDub today launched Status Creative, an international brand awareness firm that will leverage interactive online platforms to help corporations, governmental bodies, candidates, advocacy groups and nonprofits plan, promote and execute campaigns.

“Our experience—and our passions—are in using social media and other digital assets to create quick exposure and immediate engagement,” explained Status Creative Partner Rob Bliss. “We’ve been laying the groundwork for this business for months. The inquiries we’ve received in response to the Grand Rapids LipDub simply underscore the unmet demand for the kind of services Status Creative can offer.”

Bliss, who co-founded Status Creative with Grand Rapids LipDub partners Jeffrey Barrett and Scott Erickson, has been using social media to plan and promote community-based events since founding Rob Bliss Events in September 2008. His credits include creating the world’s largest water slide—a 500-foot slide erected on a steeply inclined downtown Grand Rapids street, which attracted $70,000 in local sponsorship and over 30,000 fun-loving participants in a single weekend. His 2010 ArtPrize entry, “100,000 Paper Airplanes and Melodies Over Monroe,” drew 30,000 spectators, the largest crowd spontaneously assembled in Grand Rapids since JFK campaigned in the city in 1960.

“We bring a wide range of experiences and talents to the table,” said Barrett, when describing himself and his partners. “But the thing we’re all very good at is reimagining and re-expressing a brand—whether that brand is a community, an individual, or a product. We want to be involved in campaigns that change the path you’re on. Then we want to give you the map and tools to reach your destination.”

Barrett, who cut his teeth working on the 2008 Obama campaign, spearheaded the FightHungerGR campaign that launched the Grand Rapids metropolitan area into top contention for Walmart’s Fighting Hunger Together initiative. He also worked with Heart of West Michigan United Way campaign leadership to launch “MI SuperFriendz,” a group consisting of community leaders and activists, all highly engaged in social media, who work to rally Millennials and Gen-Xers behind United Way efforts. He brings expertise in creative messaging, design and social media campaign strategy to the team.

Erickson, the third partner in Status Creative, operates SEF video and served as co-executive producer of the Grand Rapids LipDub. In addition to video concepting and production for clients like the JW Marriott Grand Rapids, Kidtelligent and LaughFest, Erickson has been engaged in several major community initiatives, including Google Fiber for Grand Rapids, the city’s 2010 bid to attract Google’s fiber optic trial.

“We’re not going to shy away from the spotlight that the Grand Rapids LipDub is shining on us,” said Erickson, referring to the worldwide media coverage and over 3 million YouTube views the video has generated in just two weeks. “But we want people to know that our experience and capabilities go far beyond that single project. We envision taking the same creative energy and applying it to everything from political campaigns to consumer product launches.”

Status Creative will be limiting new business engagement to 10 campaigns in 2011. Learn more or contact Status Creative partners at statuscreative.com.

About Status Creative

Status Creative is an international brand awareness firm that leverages the power of interactive online platforms to help corporations, governmental bodies, candidates, advocacy groups and nonprofits plan, promote and execute campaigns. Learn more at statuscreative.com.

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Jeffrey Barrett

Amy A. LeFebre
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