Lorél Launches eCommerce Platform

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Allowing retail clients to deploy robust eCommerce websites that are integrated with mobile and social media platforms.

Lorél is helping retailers understand their consumers’ online behavior and how to utilize the data effectively to increase average order values and drive repeat purchases.

Lorél Marketing Group (Lorél), a full-service marketing agency, today announced the release of its eCommerce platform designed to help retailers increase their online sales. The eCommerce platform provides the retailer with the tools to deliver a more relevant online shopping experience. The eCommerce platform delivers dynamic, personalized website content that is based on consumers’ online behavior across channels.

Lorél has developed an eCommerce platform that leverages a retailer’s current brand, online behavioral data and product transactions to enhance the online shopper’s experience. The eCommerce platform is managed by a centralized content management system that captures online shoppers’ information and leverages the data across the various transactional channels (mobile, website, social media and email). This provides retailers with a unified system to better target their customers’ purchasing needs and increase product sales.

A March 2011 webinar from eMarketer, “The Future of Retail Ecommerce” conveys that over the five-year span, from 2010 to 2015, eCommerce sales will have a compound annual growth rate of 10.3%. A few of the factors an eMarketer principle analyst contributes the eCommerce growth rate to are a retailer’s overall customer service, as well as merchandising and operational techniques, including cross-channel shopping capabilities and product reviews and recommendations.

“Consumers are continuously engaging across multiple channels – researching product options, finding deals, reading recommendations and conveniently making purchases. Lorél is helping retailers understand their consumers’ online behavior and how to utilize the data effectively to increase average order values (AOV) and drive repeat purchases”, Sebastian Pistritto, President. Lorél Marketing Group.

The fully scalable eCommerce platform allows retailers to showcase their merchandise to customers in a purposeful, transparent method; systematically guiding shoppers through their purchasing process and aiding in the reduction of shopping cart abandonment. The eCommerce platform content management system provides retailers with control and ease of updating products and product details.

The Lorél eCommerce platform optimizes users’ browsing time by providing transparent shopping options that support their online buying behaviors. For the retailer, Lorél integrates sophisticated business elements within the platform that not only simplify the product management process, but also effectively substantiate current marketing initiatives while capturing critical data for future campaigns. This includes the integration of product recommendations from social media sites and returning website visitors to determine if an offer should be presented to an individual consumer.

The Lorél eCommerce platform provides retailers with a range customizable features that effectively promote their brand and convert online shoppers into buyers.

Product Management Tool
An administrative tool that allows convenient management of product names, descriptions, categorization, shipping terms and pricing.

Showcase Products and Promotions
Allows retailers to highlight and promote products with particular relevance and/or discount pricing and active promotions.

Integrated User Reviews
Retailers have the option to provide shoppers with the ability to share their comments or reviews on particular products directly within the site.

Automatic Receipts
Enables retailers to create their own customized order receipt to be emailed to a shopper automatically after a product purchase.

Backend Accounting and Order Management Tool
Fully equips retailers with the ability to integrate the eCommerce platform with their customer management and accounting software to automatically track and organize purchases, payments, and order history for seamless transactions and future referencing.

User Accounts
Provides shoppers with the ability to create a user account for faster checkout as well as the option to receive the retailer’s newsletter and special promotions via email.

Tracking and Analytics
Equipped with analytical capabilities that acquires click through details, as well as shopper information and behavioral data.

To learn more about the new eCommerce website platform for retailers being offered, visit http://lorel.com/lorelecommerce or contact Sarah Throne at 610-337-2343 or email sthrone@lorel.com.

Lorél Marketing Group
Lorél Marketing Group is a full-service, multi-channel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorél has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. By leveraging strategic, passionate problem solving, Lorél employs earnest collaboration. Privately held, Lorél provides the critical mass warranted to think, solve, and execute quickly across every discipline. Visit http://www.lorel.com

Lorél Marketing Group 590 North Gulph Road, King of Prussia, PA 19406

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Sarah Throne
Lorel Marketing Group
(610) 337-2343 276
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