Marketing Partnership Offers Consumers Seamless Funeral Planning Options

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The Une Belle Vie Partners and iMortuary exclusive marketing partnership announced today offers consumers easy access to funeral planning resources and products. Now, consumers seeking funeral planning resources on iMortuary will have the opportunity to seamlessly select a cremation urn from the Une Belle Vie online store. Traditionally sold through funeral homes, cremation urns have high mark-ups from a series of middlemen. However, consumers increasingly seek more options and direct pricing online.

It was announced today that Denver-based Une Belle Vie Memorial Urns will partner with Seattle-based iMortuary, one of the most visited online funeral home directories, to offer a more seamless funeral planning process for online consumers.

The two companies operate on separate websites; Une Belle Vie offering traditional, artistic and custom cremation urns and iMortuary providing a funeral home and cemetery directory of thousands of locations throughout the United States. The iMortuary site already offers reference resources, local funeral planning adviser connections, and the option to send flowers throughout the United States. The addition of the Une Belle Vie affiliation will allow consumers to use the site for shopping for hundreds of urns as well.

“Navigating through funeral planning is not easy; it’s an expensive process and obviously emotional. When you’re dealing with the passing of a loved one, all the details can really add to the stress of the situation,” explained Melody Jamali, president of Une Belle Vie. “This partnership creates one place to take care of all the different aspects of the funeral process – from flowers, to urns, to locating a funeral homes or crematorium.”

The partnership between iMortuary and Une Belle Vie is a strategic plan for both companies to streamline the funeral planning process and offer consumers online options.

“The way that consumers approach funeral planning has fundamentally shifted to include the Internet. We strive to create an information-rich experience with access to the essential funeral resources consumers need. Adding the option to select and purchase an urn is an extension of this strategy,” said Minda Brusse, co-owner of iMortuary.

About Une Belle Vie
Une Belle Vie Memorial Urns is a Denver, Colorado-based company focusing on providing a supportive and informed experience whether families are planning for the future or coping with the passing of a loved one. Their online community and urn store offer artisan-crafted, decorative cremation urns in a variety of materials designed to celebrate life, personality and offer fitting memorials for those we love. Visit their community of caring online via Facebook and their continuously updated library of educational articles at their cremation blog.

About iMortuary
iMortuary.com is one of the most visited funeral home and cemetery directories on the Internet with over 150,000 consumers each month; the company is based in Seattle, Washington and is one of the forerunners in bringing Internet marketing opportunities to the death-care industry. Founded in 2007, the company is a proud member of the International Cemetery, Cremation and Funeral Association (ICCFA). The company provides everything from funeral home directory information to funeral planning resources for consumers. Through a partnership with afpHORIZON, an innovative pre-need marketing company, funeral homes and cemeteries can enroll with iMortuary.com for enhanced directory listings, funeral leads, and SEO consulting services. iMortuary’s consumer-oriented funeral blog offers frequent articles on funeral planning and death-related matters.

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Jill Thompson
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