Atlanta, GA (PRWEB) June 12, 2011
On the heels of the release of his first independently released album, rapper Casino is quickly establishing himself as an ascending star with a blindingly bright future in the entertainment industry. And on July 2nd, as part of the military's July 4th Celebration at Hunter Army Airfield, Casino will give a two-hour concert to Servicemembers and families at the Hunter Army Airfield that is sure to be just as spectacular as any fireworks display.
Thousands of his fans have already witnessed Casino make his dream of becoming a hip hop/rap artist come to fruition, even with no million dollar budget or major label endorsement. And there is no doubt, he will bear witness to millions more on his journey--starting with the 5,000 Servicemembers at Hunter Army Airfield. In fact, Casino is the poster child for making something out of nothing. That's why, for the Donalsonville, Georgia-born Casino, collaborating with four-time platinum-certified rap artist Juvenile, was not only a demonstration of Casino’s talent as a rapper and song writer, but also a testament to his determination and his ability to make anyone, even a Juvenile, bear witness to his talent.
“I originally wrote the song for an R&B artist in a well-known Atlanta-based group. We have a mutual friend who tried on a few occasions to get us together to do the song, but things never connected,” Casino recalls. “But when one door closes, another one opens. I met Juvenile at a club in Macon, Georgia, through a DJ who did my third mixtape. He was willing to listen to the song and, at the end of the night, he had laid his verse. I knew what I was walking in to when the opportunity presented itself and I showed up ready to make some things happen. My Plan A was still an option but, that night, I was on to Plan B.”
The song, "She Bad," was independently released on Itunes by Casino’s independent label, G.C.M., Inc., in December 2009, and is also featured on Casino's debut album, "It's Lonely At the Top," released in March 2011. The video for the song, which was released online via youtube, WorldStarHipHop.com, and dozens of online music sites in July 2010, received nearly 100,000 views in its first week.
While most independent artists are sitting around idly, waiting on someone to open a door for them, Casino has consistently showed that he controls the keys to the doors of his own destiny. Even while stationed in Germany with the U.S. Air Force, Casino found a way to pursue his dream—recognizing a void in the hip hop/rap market overseas, he co-founded a three-man rap group called Thug Kingz. The group became so popular in the local clubs that, by the end of his second year in Germany, Casino’s group had performed all over Europe, from Berlin to Frankfurt. Casino and another member of the group even recorded "Rock With It" with Angolian recording artist Celma Ribas, which they performed as the opening act for Lloyd Banks in Cologne at Club Opera Limone.
While in Germany, Casino and Thug Kingz also opened for other major U.S. acts, including Lil Scrappy, Crime Mob, and 112. They were also booked by the U.S. Air Force to entertain airmen at Ramstein AFB. It was also in Germany that Casino released his first two mixtapes, the first of which was hosted by DJ Mike Fresh (CTE) who is currently the road DJ for rapper Blood Raw. However, for Casino, one of his most memorable experiences in Germany was the recording of a song called "Fight Club" for an UFC-styled German television show.
“We did that song with U.S. R&B artist Denham Smith. Smith had a song with Puffy’s recording artist, Cassie. When they shot the video that was to air at the beginning of every show, I was back in the U.S. due to an emergency and they had someone stand in and lip sync my rap verse. When you watch the video, that’s my voice but another member of Thug Kingz appears in the video lip synching to my rap.”
Casino’s sound is influenced by the places he has lived—Georgia, Florida, Texas, and overseas—and is as universal as his growing roster of fans. And his songs are his way to shed light on the things he has experienced or seen those close to him experience. For this reason, Casino appeals to the masses—male and female fans, young, old, the clubs, and the streets.
Bolstering Casino’s universal appeal is the fact that his music profile on Jango has received fan praise from multiple countries and the fact that Casino sounds like he could be from almost anywhere but the South. Casino’s voice and his music choices gurantee big sounds. And nowhere is this more apparent that on "If I Ever," a remix of Shai’s classic "If I Ever (Fall In Love)," where Casino’s voice fuses effortlessly with the updated tempo, producing a sound that is more true to the essence of hip hop than rap. One listen to that song creates a guaranteed fan. (Sample courtesy of Universal Music.)
“Most often, I have been told I sound like I could be from New York or somewhere other than the south. Nobody can tell, right away, that I’m from Georgia,” says Casino, whose voice is so profound that his sound is often compared to big city rappers like Jim Jones. But regardless of the similarities Casino’s tone may conjure, Casino aims to stand out in the crowd and he does just that. And it is clear he will succeed, no matter what.
Follow Casino on twitter @kingcasino1
GCM, Inc., is an independent record label. The principal artist on the label is Casino. For more information, visit http://www.gangstacitymafia.com.