DownEast Basics Enters Southern California Fashion Scene with New Irvine Location

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Region’s strong online sales prompt high-style, low-price clothing retailer to open store in Orange County.

Clothing Retailer DownEast Basics Opens in Irvine, California

DownEast Basics opened a new store for Southern California shoppers at the Irvine Spectrum Center.

Time and again, we’ve found that suburban shoppers love the boutique aspect of our stores while appreciating the value-driven price points we’re bringing to their neighborhoods.

DownEast Basics, a high-style, low-price retailer that specializes in trendy fashions as well as modest clothing, opened a store this past weekend at the popular Irvine Spectrum Center to the enthusiastic response of local shoppers.

DownEast will officially celebrate the store’s grand opening and its entry into the Southern California market by offering customers a chance to win a shopping spree during a weeklong “Shopping’s More Fun with Your Girlfriends” giveaway.

DownEast, which has opened more than 20 new store locations throughout the West since 2008, regularly opens in areas where it has a pre-established fan base. The stores are most often located in popular shopping centers in suburban locations versus the downtowns of major cities. The Irvine Spectrum Center, visited by more than 15 million people each year, features such other retail hot spots as Nordstrom, H&M and Anthropologie.

“Time and again, we’ve found that suburban shoppers love the boutique aspect of our stores while appreciating the value-driven price points we’re bringing to their neighborhoods,” said DownEast CEO Klane Murphy, who previously resided in both Glendale and Sacramento, California. “We also frequently decide where to open new stores based on areas where shoppers have already demonstrated a strong affinity for us online.”

DownEast, which operates nationally via its online store at downeastbasics.com, has observed consistent ecommerce sales to customers located in and around Irvine. The new Irvine store will be DownEast’s second location in California – its Roseville store, near Sacramento, is temporarily closed due to a mall fire in late 2010.

Orange County customers can enjoy finding everything they could only previously purchase online in the new local store. It will carry the full line of DownEast clothing and accessories for women, including its swimwear collection that offers mix-and-match options and styles for every body type. The company will also offer a girls’ line in the store.

DownEast Offers “Shopping’s More Fun with Your Girlfriends” Giveaway
To celebrate the Irvine store opening, DownEast is offering a chance to enter a “Shopping’s More Fun with Your Girlfriends” giveaway from Friday, June 17, to Friday, June 24, 2011. Customers can register for the giveaway at the Irvine Spectrum Center location and also take advantage of other special grand-opening promotions. The giveaway will award one lucky winner a shopping spree valued at $200 and also present a $50 gift certificate to each of four friends selected by the winner. The winner does not have to be present at the time of the drawing on Saturday, June 25, to win.

For contest updates and fashion news, customers can join the DownEast Basics Facebook Fan Page. They can also follow the DownEast By Design blog (downeastbasicsblog.com) for special insights from DownEast’s Product Development team.

Visit the New DownEast Basics Store in Irvine
The new DownEast Basics store is in the Irvine Spectrum Center at 71 Fortune Drive in Irvine, California. The store is located between H&M and Anthropologie.

Christian Nephi Garcia will manage the store’s staff of six. Garcia’s retail background includes experience at both American Eagle and Forever 21. Prior to joining DownEast, Garcia also worked as a designer for CG Couture.

About DownEast Basics
DownEast Basics (http://www.downeastbasics.com) offers high-design looks on a bargain basement budget for today’s cost-conscious yet fashionable consumer. The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.

Shop for cute tops, modest dresses and accessories for women and girls at Downeastbasics.com.

The fast-growing retailer operates nationally with its Basics line via its online store in addition to 44 locations throughout the West including in Utah, Colorado, California, Idaho, Arizona, Washington, Nevada and Wyoming.

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