Sponsor PR & Marketing Concludes Association with Oregon Region SCCA

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Successful Strategy Provides Six-Figure Revenue Enhancement, Social Media Programming and Publishing, and Increases Advertising Revenue by Over 50%

Sponsor PR & Marketing©™ and principal Randy Unsbee, ABC have chosen to conclude their association with Portland’s Oregon Region Sports Car Club of America (ORSCCA) after 5 ½ years of award-winning service.

Unsbee stated, “I wish them all the best in their future activities and have enjoyed many warm friendships over the years. We achieved numerous marketing and financial successes and ORSCCA members and I are proud of these accomplishments.

“I am so very pleased that a short-term project evolved into such an expansive and comprehensive integrated marketing communications program that has impacted this industry over the past half-decade, and raised the bar for the organization nationally,” he explained.

Sponsor PR & Marketing created and implemented the region’s first-ever “Integrated Marketing Communications with Web 2.0 ©” program, generated considerable new profits, launched a new social media initiative, revamped and published the monthly membership magazine, created and sold dozens of event sponsorships, and created the branding, “The Complete Motorsports Experience©.”

Advertising surged over 50% in 2011 alone, and live event coverage and HD video were pioneered with Facebook and Twitter. Unsbee increased new revenue by six figures and generated news releases resulting in millions of impressions and page reads. He just concluded a 3 ½ year e-Communication market research study of ORSCCA with Sheffield-Hallam University, England’s fourth largest institution of higher learning.

Several Sponsor PR & Marketing projects are currently in development for motorsports, travel and tourism, technology, small business, and alternative energy using proven Integrated Marketing Communications and social media strategies.

About Sponsor PR & Marketing

Established in 2001, Sponsor PR & Marketing provides cost-effective and results-driven client services in marketing communications, social media, advertising, corporate and internal public relations, strategic planning, sponsorship, branding, special events, crisis communication, Internet publishing and broadcasting, and market research.

Founder and owner Randy Unsbee, ABC has over 34 years of client-side and agency-side experience in more than 10 distinct industries with 70 companies in North America, United Kingdom, Europe, Asia, and Australia, has earned more than 30 professional awards, and won five sporting championships.

He has worked for such international powerhouse public relations agencies as Burson-Marsteller (Chicago), Aaron D. Cushman & Associates (Chicago) and Waggener-Edstrom (Portland), was Public Relations Director for ABC Technologies (Beaverton), and the Sports Car Club of America’s award-winning Director of Communications at their national headquarters. Clients have included Microsoft, Sharp Microelectronics, Citicorp, R.J. Reynolds, Coors, Buick and Nissan Dealer Associations, Sundrop, Jolly Rancher, Meineke, Warwick International Hotels, and both Fortune 100 and 500 companies.

Unsbee earned his Accredited Business Communicator (ABC) designation in 1987, one of the profession’s highest honors, while an executive at Frederick R. Sindt Advertising & Public Relations in Colorado.

He adheres to the Code of Ethics of the International Association of Business Communicators (IABC). For further information please contact info@sponsorpr.com or sponsor@sponsorpr.com or visit http://www.facebook.com/pages/Sponsor-PR-Marketing/150320835038325 or http://www.linkedin.com/profile/view?id=5385016&trk=tab_pro

©, TM – Exclusive Copyrights and Trademarks of Sponsor PR & Marketing, 2001-2011 and Randy Unsbee, ABC


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