Orca Communications Helps Raise Awareness for Farmers Insurance Blockbuster New Partnership and Legendary Fundraiser

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Between a new NASCAR sponsorship and the nationwide fundraiser Be A Hero for Babies Day®, Orca Communications gears up for a busy summer publicizing industry-leader Farmers Insurance

Orca Communications client Farmers Insurance has an exciting new partnership in place with Hendrick Motorsports and the national fundraising event Be a Hero for Babies Day® on the horizon.

On Wednesday, June 29th, the largest single-day fundraising event in March of Dimes history will occur in which more than $2.5 million will be raised to benefit healthy pregnancies and babies. Now more than 20 years strong, Farmers Insurance has been a loyal supporter of the March of Dimes organization. They created Be a Hero for Babies Day® to draw attention to the important work they do to prevent premature births, which is the leading cause of infant death. In the weeks leading up to Be A Hero for Babies Day®, and on the day of, Farmers Insurance agents in communities across America host various grassroots fundraising events such as carwashes, golf scrambles, pancake breakfasts, dance-a-thons, baseball and poker tournaments and pie-throwing contests. Orca supports Farmers’ talented team by generating local and regional press coverage for these community events. The time, energy and commitment of Farmers agents nationwide in executing hundreds of successful fundraisers for March of Dimes is nothing short of amazing. Orca Communications is honored to be a part of promoting their efforts and stories to the media.

“Orca could not be more proud to represent such an upstanding company as Farmers Insurance. We are committed to raising awareness for these heartwarming charity events in communities big and small across the country,” says Orca founder / CEO Julia Hutton. “Working with Farmers Insurance to raise awareness for Be A Hero for Babies Day® is an absolute honor. The hard work and dedication of these agents on behalf of the March of Dimes is inspiring!”

Furthermore, the nation’s third largest insurance group announced this month a major three-year sponsorship deal with NASCAR leader Hendrick Motorsports.

For five races in the 2011 Sprint Cup Series, Farmers Insurance will receive primary placement on Mark Martin’s No. 5 Chevrolet, including: June 5th at Kansas Speedway, June 12th at Pocono Raceway, June 26th at Infineon Raceway and Aug. 27th at Bristol Motor Speedway. Farmers will then receive associate-level sponsorship the remainder of the 2011 season.

Beginning in 2012, Farmers Insurance will be the majority sponsor of the No. 5 Chevrolets fielded by Hendrick Motorsports and driven by 11-time NASCAR Sprint Cup Series race winner Kasey Kahne. Covering the 2012, 2013 and 2014 racing seasons, the agreement secures primary paint schemes for Farmers Insurance in 22 Sprint Cup Series events annually and prominent brand placement in all non-primary races. Orca Communications is thrilled to be a part of the team bringing this impressive collaboration to the media forefront!

About Farmers Insurance:

Farmers Insurance Group of Companies is the country’s third largest insurer of personal lines, passenger, automobile, and homeowners insurance, and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of over 50,000 exclusive and independent agents and nearly 24,000 employees.

Farmers is a trade name and may refer to Farmers Group Inc. or the Farmers Exchanges, as the case may be. Farmers Group Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group Inc. and its subsidiaries. For more information about Farmers, visit its website at http://www.farmers.com or at http://www.Facebook.com/FarmersInsurance.’

About Orca Communications Unlimited, Llc:

Orca Communications is a full-service public relations firm based in Phoenix, Arizona founded in 2002 that specializes in generating media coverage for consumer products and services, new innovations and industry experts. Learn more at http://www.orcacommunications.com

For media inquires, please contact Wendy Roberts, Director of Public Relations, Orca Communications LLC, at wendy(at)orcapr(dot)com or (480)346-4004.


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Wendy Roberts
Orca Communications Unlimited, LLC
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