Sprite Invites Dallas Mavericks Fans to "Taste Greatness" with NBA Championship Commemorative Can

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12 oz. commemorative Sprite cans available in select Texas retailers this week.

“Mavs fans can raise a toast to their incredible team with their own limited edition collectible cans of Sprite."

-Mark Schortman, Coca-Cola Refreshments SVP & GM /South

It’s been the dream of every Dallas Mavericks fan since the team’s first tip-off in the city -– a national basketball championship. Now Sprite offers a toast to this momentous victory and to all the great MAVS fans who cheered on their team, with a specially-designed commemorative championship can.

To celebrate the Dallas Mavericks’ first-ever national basketball championship, Sprite is unveiling a special 12-ounce can, emblazoned with the Dallas Mavericks’ logo. The limited-edition package salutes the Dallas Mavericks on their 2010-11 NBA Championship season.

“Sprite congratulates the Dallas Mavericks on this historic moment and joins the team’s loyal fans across the country in the victory celebration,” said Mark Schortman, Senior Vice President & General Manager, South Region, Coca-Cola Refreshments. “MAVS fans can raise a toast to their incredible team with their own limited edition collectible cans of Sprite. So pick up a six-pack and pay tribute to our hometown champs with an ice-cold Sprite in hand!”

Beginning this week, fans can visit select local Texas retailers to purchase their own six-pack of limited-edition collectible cans, while supplies last.

“This is the perfect way for us to congratulate all the players, coaches and staff of the Dallas Mavericks. Sprite is cheering for the team along with MAVS fans everywhere,” said Schortman.

Sprite is the Official Soft Drink of the NBA and proud partner of the Dallas Mavericks. As a longstanding team supporter, Sprite annually offers a variety of programs designed to engage and excite MAVS fans, including consumer package promotions, VIP experiences, product sampling, and visual presence in the DFW marketplace.

The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 15 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at http://www.thecoca-colacompany.com.


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Liz Bradford
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