We expect to have a rebound year in 2011.
London, UK (PRWEB UK) 15 June 2011
The Antigua and Barbuda Tourism Authority has announced a significant increase in UK visitor arrivals for the first quarter of 2011. Latest figures from the Statistical Division of Ministry of Tourism show an increase of 13.74% from January to March against the same period last year. January and February yielded the highest increase showing that Antigua and Barbuda remains a sought after destination for winter sun, families and wedding and honeymoons.
Hilary Modeste, the Director of Tourism for the UK and Europe commented: “We have launched a number of initiatives and activities to proactively support the trade and drive business. We are pleased by the momentum in visitor numbers and would like to thank the many travel agents that sell our destination. We expect to have a rebound year in 2011.”
The results highlight an increased interest in the destination which is reflected in Antigua and Barbuda’s growth performance reported by leading tour operators including mainstream and specialists. Airlines with direct services have also reported that the first quarter has shown Antigua to have the largest growth in the Caribbean:
Katie Parsons, Caribbean Product Manager, Hayes & Jarvis commented: “Antigua has been the best selling Caribbean island for Hayes & Jarvis over the past 12 months, registering sales well up on the previous year. We have also found that destination weddings have been more popular than ever in Antigua."
The Antigua and Barbuda Tourism Authority’s successful Summer Gold card campaign, which runs from 1 June to 30 September, is just one of the incentives running over the next quarter. Agents who request the Summer Gold card for their clients can win an array of amazing prizes including a pair of JLS concert tickets with a chance to meet the band, and a FREE place on a dream fam to Antigua and Barbuda. The new “Antigua A-List” incentive rewards agents for big bookings to the destination. Bookings in excess of £20,000 made in 2011 can be logged for rewards and recognition from the tourist board. For full details and to register go to http://www.visitantiguabarbuda.co.uk or email: joel(dot)henry(at)aandbtourism(dot)com
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