Global Currency Wars, Trade Dress Law Focus of Pepperdine University Graziadio Business Review New Issue

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Online Journal for Business Professionals Offers New Crop of Scholarly Articles, Video Interviews and Book Reviews

The latest issue of the Graziadio Business Review (GBR), the scholarly online peer-reviewed journal of the Graziadio School of Business and Management at Pepperdine University, is now live at This issue features a mix of articles, video interviews, and book reviews by Graziadio School business faculty and researchers representing such institutions as Austin State University, University of California at Berkeley, University of Florida and University of San Francisco.

Written for the business professional with an emphasis on practical applied knowledge, the new edition covers positive organizational scholarship, financial resilience, and secondary meaning in trademark and trade dress law, as well as some insightful book reviews. A faculty-paneled video also features a timely discussion on global currency wars. Subscribe to the GBR Blog, which will be rolling out podcast interviews with each of the authors on their research.

A Look Inside This Issue

There is much written on resilience in business strategy, but how do financial decisions factor in? In "Financial Elements of Business Resilience: A Systematic Approach to Financial Staying Power", authors Garland Simmons, PhD and Dillard Tinsley, PhD, offer a step-by-step approach to fortifying your fiscal fitness.

Business is often typified by greed, exploitation, and winning at any cost, but the school of “positive organizational scholarship” says that nice guys don’t always finish last. In “Positive Organizational Scholarship and Practice: A Dynamic Duo,” author Andre S. Avramchuk, PhD, draws from a decade of implementing large-scale change projects at Kaiser Permanente to bring the reader three tenets for fostering organizational positivity. Avramchuk teaches Organization Theory and Management courses at the Graziadio School of Business and Management.

“Secondary Meaning in Trademark and Trade Dress Law: What it Is and What You Need to Know” is the second in a series of three articles on trademark and trade dress law written by the cross-disciplinary team of David Scalise, JD, Alexa Koenig, JD, MBA and Brandon Carr. Scalise is a tenured full professor at the University of San Francisco; Koenig is a civil and human rights attorney and a PhD candidate in jurisprudence and social policy at the University of California, Berkeley; and Carr is a third-year law student at UC Hastings College of the Law, a member of the Board of Editors of the Hastings Law Journal and currently serves as the senior development editor.

With the current debt crisis facing the United States and many European countries, we couldn’t think of a better time to engage Graziadio finance faculty on the future of the global currency system. This video panel, entitled “Currency Wars,” features finance experts Davide Accomazzo, Peggy Crawford, PhD, Edward Fredericks, and Clemens Kownatzki.

The issue also includes several book reviews written by Graziadio School business faculty at Pepperdine University. Titles include Managing the Older Worker: How to Prepare for the New Organizational Order; Ignited: Managers! Light Up Your Company and Career for More Power, More Purpose and More Success; The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World; Ethics in Motion, and Workforce of One: Revolutionizing Talent Management Through Customization.

Each article offers an audio version, which can downloaded from the media player located at the top of each entry. Upload articles to an iPod, iPad or other smart device and listen on the go.

The next issue will feature the winning article of the 2011 Graziadio School Student Paper Competition, which is open to all students in the Graziadio School of Business and Management. To learn more on how to enter, visit

About Pepperdine University's GraziadioSchool of Business and Management
Founded on the core values of integrity, stewardship, courage, and compassion, PepperdineUniversity’s Graziadio (GRAT-ZEE-ah-DEE-oh) School of Business and Management has been developing values-centered leaders and advancing responsible business practice since 1969. Student-focused, experience-driven, and globally-oriented, the GraziadioSchool offers fully accredited MBA, Masters of Science, and bachelor’s completion business programs. More information can be found at


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