Volkart May Receives a Midwest Direct Marketing Association Award for B2B Lead Generation in the Health Care Insurance Market

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Volkart May is recognized for strong results on a B2B lead generation campaign for their client, a large health care benefits provider.

The Midwest Direct Marketing Association recognized Volkart May this past week for supporting their client, a large health care benefits provider in achieving a 247% lift in membership compared to their control group. The ROI on this lift was more than 22:1.

Volkart May has partnered with this client for more than seven years, providing qualified sales leads through outbound calling efforts. Previous Volkart May calling campaigns for this client captured valuable market intelligence including prospects’ renewal information that enabled this 2010 Known Renewal campaign to generate a 7% increase in leads generated over the control group and a three times greater quote-to-sale rate.

To-date, the campaign has achieved 70% of its membership goal of 5,000 new members and tracking will continue through December of 2011.

Market intelligence is a key driver behind ROI metrics,” said Chris Temperante, Partner and CEO of Volkart May. “Live outbound calls enable us to proactively obtain valuable data for clients; an effort that supports ongoing lead generation and steady business growth. The 2010 Known Renewal campaign is a perfect example of how segmenting your market and targeting qualified prospects at a relevant time significantly increases your results.”

About Volkart May & Associates, Inc. - Volkart May & Associates, Inc. (Volkart May) is a B2B sales and marketing outsourcing partner that enables companies with high-value product and service solutions to increase sales force efficiency and grow their business by identifying more qualified sales opportunities. Volkart May specializes in making live, brand-enhancing lead generation and inside sales calls, securing sales appointments with decision makers, qualifying inquiries and building accurate, targeted marketing databases. For more information about our 21 years of healthcare, medical device, high tech and other industry experience, visit http://www.volkartmay.com.

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Caroline Cronk
Volkart May
(763) 450-4981
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