Online Home Improvement Company Build.com Gaining Momentum in Social Media Marketing

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Chico, California-based company augments its jump up Internet Retailer’s Top 500 List with 150,000 Facebook fans

“For many companies, getting involved in social media is a requirement to avoid missing out on sales opportunities or customer service requests that may otherwise go unnoticed,” said Build.com Social Media manager Mario Magliozzi.

A year after ramping up its social media presence, Build.com, Inc. has built a large community of brand zealots. From a considerable following on Twitter to hundreds of videos featuring product reviews, quick tips and design ideas on its YouTube channel, the company’s biggest social media splash has come on its Facebook page, surpassing 150,000 fans last month.

This milestone comes on the heels of Build.com’s ascent up the Internet Retailer Magazine Top 500 List to No. 80. Build.com Social Media manager Mario Magliozzi says that engaging customers on a social level to encourage word-of-mouth promotion loyalty and driving brand awareness remains absolutely vital to social media success.

“For many companies, getting involved in social media is a requirement to avoid missing out on sales opportunities or customer service requests that may otherwise go unnoticed,” he said.

While individuals (musicians, actors, athletes) seem to amass thousands of fans much easier, convincing Facebook users to become a fan of a brand is far more challenging. But Build.com has prospered through the use of tools like TweetDeck and HootSuite, as well as Google Analytics and Adobe/Omniture. And working with talented Design and Media teams, instead of using the expertise of outside agencies, has helped to drive Build.com’s success.

“Working in-house, alongside highly skilled Design and Media teams, has helped drive our success,” Magliozzi said.

Build.com has also realized the power of cause marketing in social media. During last year’s deadly floods in Nashville, Tenn., the company pledged to donate $1 for every new Facebook fan it earned during the entire month of June 2010. This experiment paid huge dividends, as Build.com donated $5,000 to Hands On Nashville, a local non-profit committed to helping those in Nashville and the surrounding areas.

According to Magliozzi, this is the type of engagement Build.com envisioned for its Facebook fans—not just direct product pitches for, say, faucets or when sales begin and end.

“Our community enjoys responding to thought-provoking questions about relevant topics,” he said. “We’re also focused on providing a place where our community can discover, learn about and engage with our key vendors and brands that we sell.”

About Build.com
Headquartered in Chico, Calif., Build.com has established itself as an innovative and prominent presence in the online home improvement retail space. Build.com creates a unique web experience by encouraging customers to visit a diverse range of niche stores within its network. Build.com is among the online category leaders in plumbing, lighting, door hardware, and ventilation. Build.com currently employs more than 250 people and continues to grow and pioneer in the home improvement industry. For more information on Build.com, visit the company’s corporate site or visit its Facebook page at http://www.facebook.com/BuildDotCom.

Contact: Sean Murphy, Public Relations, Build.com, smurphy(at)build(dot)com and (800) 375-3403, x476.

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Sean Murphy
Build.com
(800) 375-3403 476
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