Understanding, measuring, and optimizing visitor behavior in our sales funnel requires careful analytics implementation that PPC campaigns can then take advantage of.”
- Mickey Fain, Stoneside
Boulder, Colorado (PRWEB) June 14, 2011
Internet marketing agency Parallel Path Corporation announced today the addition of new client Stoneside LLC, a Denver-based online retailer of window coverings. Parallel Path is providing Stoneside with a combination of analytics consulting and management along with pay-per-click (PPC) management services, with the goal of rapidly growing Stoneside revenue.
Stoneside brings a new business model to the window covering marketplace, combining the superior customer care of in-home design consultation and installation with the economics and convenience of online shopping and fulfillment. In the Stoneside purchase model, a buyer will browse the website, schedule an in-home designer visit, select products with the designer’s help, then have the products installed professionally. “The website experience is critical to the success of Stoneside’s sales model,” said Mickey Fain, Stoneside’s co-founder and Principal, “but the in-home portion of our sales process makes it markedly different from a traditional ecommerce transaction that takes place entirely online. Understanding, measuring, and optimizing visitor behavior in our sales funnel requires careful analytics implementation that PPC campaigns can then take advantage of.”
Parallel Path is uniquely capable of delivering paid search performance in this unique sales engagement model. “Parallel Path’s strength in analytics consulting and management, combined with its long, successful history in PPC campaign execution provide all of the key success tools for Stoneside,” said Tracy Earles, Parallel Path vice president of marketing and business development. “Our real strength is in finding creative implementations of these online techniques to maximize marketing ROI.”
About Parallel Path Corporation
Founded in 2005 in Boulder, Colorado, Parallel Path is an innovative and results-driven Internet marketing firm that partners with clients to grow their business through customized Internet marketing strategies. Parallel Path develops and deploys complete Internet campaigns using the entire online toolset: search, display, social, mobile, and local. Passionate about Internet marketing, Parallel Path delivers the in-depth expertise, along with implementation consulting for clients’ marketing, IT, sales, and related teams, to achieve powerful and measurable marketing results. With their Aha!Local service, Parallel Path also delivers online marketing solutions to brick-and-mortar business operators and franchisors, as well. For more information, please call 303-396-1111, visit http://www.parallelpath.com, or follow @parallelpath on Twitter.
Parallel Path Corp.