CLIF Kid® Launches New Zbar Crispy

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New Zfruit Flavor Also Adds Fun Variety to Kids’ Healthy Snacking

CLIF Kid®, maker of great-tasting organic snacks for active kids, today announces new Zbar CrispyTM, an organic rice crispy snack that is an extension of the original baked Organic Zbar line. CLIF Kid also introduces a new Fruit Punch flavor for Zfruit™, the popular fruit rope twist made with organic fruit puree.

“We know parents are always looking for healthy and delicious options for their busy, on-the-go families,” said Jennifer Yun, brand director for CLIF Kid. “Expanding CLIF Kid with different snacks and flavors means more great-tasting and nutritious snacking choices for kids.”

CLIF Kid Zbar Crispy™
Zbar Crispy is made with 8 grams of whole grains and a sprinkling of toasted oats for a lightly textured crunch. Like the original Zbar, it has a balanced blend of carbohydrates, protein, fiber and healthy fat to help curb hunger and stabilize energy levels that keep kids feeling full longer.

“Kids’ growing bodies have unique nutritional needs that differ from adults,” says Tara DelloIacono-Thies, R.D. for Clif Bar & Company. “Zbar Crispy offers more calcium, iron, zinc and vitamin D than other family snack bars. These nutrients are essential for kids’ growing bodies, but are often lacking in their meals and snacks.”

Zbar Crispy debuts in three kid-favorite flavors: Chocolate, Chocolate Chip and Peanut Butter.
(SRP: $0.89/bar and $4.49/6-pack boxes)

CLIF Kid Zfruit™
CLIF Kid Zfruit (formerly Organic Twisted Fruit) is a tangy, chewy, organic fruit snack equivalent to one serving of organic fruit. It also provides an excellent source of vitamin C. Zfruit offers delicious convenience that makes it easy for kids to get their 2-4 recommended daily servings of fruit. Fruit punch joins Zfruit’s other flavors in Mixed Berry, Sour Apple, Strawberry, Tropical Twist and Grape.
(SRP: $0.89/fruit rope and $4.49/6-pack box)

All CLIF Kid snacks are specially-created for kids’ growing bodies, developing taste buds and active lives. They’re also USDA-certified organic and free of trans fats, hydrogenated oils, high fructose corn syrup; artificial sweeteners, flavors or preservatives; and ingredients sourced from GMOs. Both Zbar Crispy and Zfruit are available at Target, grocery and natural food stores nationwide.

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its business, brands, people, community and the planet. For more information on Clif Bar & Company, please visit, check out our Facebook page at and follow us on Twitter at:

Recently Clif Bar & Company was ranked the No. 1 brand in the Forbes Breakaway Brands survey, conducted by Landor Associates using Young & Rubicam’s Brand Asset Valuator database measuring brand momentum from 2006 to 2009.


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Loretta Stevens
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