Top Manufacturer of Infant and Juvenile Furniture Completes Website Makeover

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LaJobi Unveils Five New Brand Websites and an Inspired Social Media Platform

“Each of our brands is known for quality, craftsmanship and incredible design,” said Barbara Rogers, Director of Inspired Brands Team.

LaJobi Inc., the designer, manufacturer and distributor of leading brands of infant and juvenile furniture has given makeovers to the websites of five of its leading brands to showcase the quality and design of the collections, provide intuitive navigation and offer product location information. LaJobi has also introduced “Inspired Nursery” – a social media platform which supports all of the brands and provides decorating inspiration for parents and expectant parents.

“Each of our brands is known for quality, craftsmanship and incredible design,” said Barbara Rogers, director of Inspired Brands Team. “We redesigned the websites to better showcase the beauty of the collections, provide some decorating inspiration and to upgrade the experience for the customer. Each site is full of beautiful images and offers easy to navigate menus with collection information and details, as well as purchasing location information to support our retail partners.”

Sites re-launched include those for Bonavita (, Babi Italia (, Nursery 101 (, kathy ireland Baby ( and Europa Baby ( Each site also features one-step product registration forms, allowing new parents to easily register their products to receive important updates and safety information.

In addition to launching the new sites, LaJobi has introduced Inspired Nursery on blog ( Facebook ( and Twitter ( These social media properties enable LaJobi to interact directly with customers and consumers in real time. Design inspiration tips, special promotions and offers and engaging content have made Inspired Nursery a successful, fast growing communication platform for LaJobi to connect with consumers.

About LaJobi Inc.:
LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID).

LaJobi is known for commitment and uncompromising dedication to top-quality workmanship, design, service and innovation. The company manufactures markets and distributes seven top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Nursery 101, Graco, kathy ireland Baby as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recognized as a Consumer's Digest Best Buy. LaJobi is continually recognized for industry leadership, having earned recent awards for Shipping, Service and Value from the Baby Furniture Plus Association and a Reviewers Choice Award from Buzzillions.

LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.
LaJobi products are available in thousands of retail outlets throughout North and South America and the Caribbean as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. Kid Brands, Inc., which acquired LaJobi in April of 2008, is composed of 4 wholly-owned subsidiaries. More information about LaJobi, its brands and their related collections can be found at or (888) 266-2848.


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Stephanie Rogers
Seymour Public Relations
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