Our Click 3G cloud marketing platform, combined with our strategy and analytics services, will provide the Philadelphia Eagles with the tools it needs to create highly effective fan communication programs.
Boston, MA (PRWEB) June 15, 2011
ClickSquared announced today that the Philadelphia Eagles has selected them as their cross-channel marketing solution partner. ClickSquared’s cloud marketing platform, Click 3G, will enable the Eagles to consolidate their existing databases and more effectively and efficiently develop personalized communications and tailored offers to its fans. The cross-channel programs will help engender fan engagement, build long-term fan loyalty and drive increased ticket, merchandise and sponsorship revenue for the franchise.
“ClickSquared offers the most advanced and proven cross-channel marketing solutions to the professional sports industry — as evidenced by its successful relationships with innovative teams such as the Boston Celtics, New England Patriots, Miami Dolphins and Dallas Stars,” said Tim McDermott, senior vice president, chief marketing officer, Philadelphia Eagles. “ClickSquared will help us increase the value of our fan engagement programs through highly-targeted, automated communications that deliver personalized, relevant messages to each and every Eagles fan.”
The Eagles will use ClickSquared’s Click 3G cross-channel cloud marketing platform to consolidate information from various fan touch-points such as season, group and single-game ticket purchases, newsletter subscribers, merchandise purchasers and Lincoln Financial Field event attendees to develop a rich understanding of each fan’s preferences and interests and, based upon that understanding, develop highly relevant communication programs that not only appeal to fans’ needs, but are also adapted to their past behaviors and actions to increase the effectiveness of their marketing programs.
“We are excited to be selected by one of the leading teams in the NFL and proud to be recognized as a leader in cross-channel marketing solutions across the professional sports industry,” said Wayne Townsend, CEO, ClickSquared. “Our Click 3G cloud marketing platform, combined with our strategy and analytics services, will provide the Philadelphia Eagles with the tools it needs to create highly effective fan communication programs.”
ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. For more information on ClickSquared, visit the company’s web site at http://www.clicksquared.com or via the links below:
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