San Francisco, CA (PRWEB) June 15, 2011
As companies emerge from the worst recession since the Depression, they are faced with low employee engagement and poor workplace morale that can slow the recovery process. A new survey by the International Association of Business Communicators (IABC) Research Foundation and Buck Consultants, A Xerox Company, finds that an individual's supervisor and the amount of employee communication in an organization are the top two influencers of employee engagement.
Factors increasing and decreasing employee engagement:
An immediate supervisor can influence an employee's engagement level both positively and negatively. Forty-four percent of survey respondents said their supervisor strongly increased employee engagement, while 41 percent said supervisors strongly decreased employee engagement.
Thirty-nine percent of respondents indicated the amount of employee communication is a strong contributor to employee engagement, and 47 percent said it had a moderate influence. Other factors contributing to increased engagement included change in leadership (31 percent) and rewards/recognition programs (18 percent). Factors contributing to decreased employee engagement are poor morale (49 percent), poor management/leadership (48 percent), downsizing (38 percent), and change in leadership (26 percent).
"Another trend we're seeing is more common use of social media as part of an organization's employee engagement strategy," said Robin McCasland, chair, IABC Research Foundation and president, Brain Biscuits Strategic Communication. "The differences between internal and external communication are blurring, and organizations that communicate effectively through social media are finding that it enhances a positive workplace culture, supports employee engagement and reinforces a favorable external reputation."
"One of the key findings of this year's survey is that enhancing the organization's culture and work environment has become the respondents' highest ranked goal for employee engagement," said Bob Carr, principal at Buck Consultants. "Organizations are committing themselves more deeply to effectively engaging their employees, knowing that this is the key to meeting their productivity, retention, and overarching business goals."
This is the third "Employee Engagement Survey" conducted by the IABC Research Foundation and Buck Consultants to determine how organizations are communicating with employees to keep them engaged and productive. Nearly 1,000 communication professionals participated in this year's survey, representing a broad industry and geographic base.
Other survey highlights include:
More than half the companies surveyed used blogs (69 percent), Twitter (58 percent), Facebook (57 percent), instant messaging (57 percent) and YouTube (53 percent) to communicate with their internal and external audiences.
To download the complete survey report, visit http://www.iabc.com/researchfoundation.
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 14,000 members in 90 countries. For more information, visit http://www.iabc.com.
Founded in 1982, IABC Research Foundation serves as the research and development arm of the International Association of Business Communicators. The Foundation supports and advances the practice of organizational communication by providing IABC members with research that bridges the divide between communication theory and practice by offering in-depth knowledge and tools that improve organizational communication performance and strengthen the communication profession as a whole. For more information, visit http://www.iabc.com/researchfoundation.
Director of Marketing and Communication
This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.
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