A large portion of our national audience either has misperceptions about what is available in Oklahoma City, or has never considered us as a place to live or work. We want to start tackling this issue.
Oklahoma City, OK (PRWEB) June 16, 2011
The Greater Oklahoma City Chamber has launched a national image campaign aimed at changing misperceptions about Oklahoma City. Ongoing research completed by the Chamber shows that there is a serious lack of awareness of the city’s cultural, lifestyle and business amenities. The campaign features print advertisements, an online channel and digital magazine, along with additional online components, aimed at boosting the city’s national image.
“A large portion of our national audience either has misperceptions about what is available in Oklahoma City, or has never considered us as a place to live or work,” said Roy H. Williams, president and CEO of the Greater Oklahoma City Chamber. “We want to start tackling this issue.”
Oklahoma City currently has the lowest unemployment rate in the nation at 4.5 percent, and in the last year alone has been named No. 1 in Gross State Product Growth (US Bureau of Economic Analysis), No. 1 Most Affordable City (Forbes), No. 1 in Home Equity (CoreLogic), No. 1 in Entrepreneurial Activity (Kauffman Foundation), and No. 1 in Charitable Giving (Parade).
Oklahoma City has also seen a major upswing in the tourism industry, and has added 2,500 jobs to this industry since April 2008, according to data from the US Bureau of Labor Statistics. This puts Oklahoma City in the No. 11 spot on the list for growth in tourism employment in the nation’s 100 major markets, ranking ahead of major metropolitan areas such as Dallas-Fort Worth, Philadelphia, Miami-Fort Lauderdale and Charlotte.
The image campaign will work to spread these and other positive messages, and includes advertisements which began running in the Wall Street Journal, Forbes, and Chief Executive in March. The ads highlight Oklahoma City’s biggest success stories, from the Thunder to Oklahoma City’s robust business climate to the high quality of life. The print and online ads will direct people to a new online channel, http://www.GreaterOKC.tv. This site features nearly 1,000 videos about the region’s business community and cultural climate.
The new website also features Velocity- a 64-page digital magazine that brings the story of Oklahoma City to life. This interactive publication, which can be viewed at http://www.velocityokc.com, features in-depth content with embedded videos and links. It highlights the city’s diversity, accolades, recreation options, business climate, lifestyle amenities and more.