Answerlab Partners with Clients in 4 Presentations at UPA's 2011 International Conference June 21-24, 2011

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AnswerLab earns more presentation slots than any other user experience research firm.

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AnswerLab, the nation’s leading firm with an exclusive focus on user experience research services, announced that it is partnering with clients for four presentations at the Usability Professionals’ Association (UPA) International Conference on June 21 - 24, 2011 in Atlanta. AnswerLab representatives will pair with clients from Electronic Arts, PayPal, Red Door Interactive, and Wells Fargo, with most of the presentations focusing on approaches to user experience research on mobile or tablet devices. The UPA 2011 International Conference anticipates over 700 User Experience professionals specializing in usability testing, interface/interaction design, information architecture, web design, task analysis, card sorting, user research contextual inquiry, market research, satisfaction surveying and other user experience fields. This year marks the 20th anniversary of the UPA International Conference. As an organization, the UPA supports those who promote and advance the development of usable products and services by reaching out to people who act as advocates for usability and the user experience. AnswerLab has been selected by the UPA for more presentation opportunities than any other user experience firm.

PRESENTATION INFORMATION

Presentation Title: How Research Plays: The UX of Mobile Gaming

Presenters:    
Laura Smith, User Experience Designer, Electronic Arts
Sal Becerra, Director of User Experience Research, AnswerLab

When:    June 23, 2011; 9:00 am – 10:00 am

Description:    Measuring the UX of mobile gaming is a challenge calling for research beyond usability. The speakers will highlight a compelling case study of how a leading game developer incorporated a holistic UX approach within their agile mobile-game development and how creative user-research established a benchmarking framework to assess future products.

Presentation Title: Innovating Mobile Research: A Practical Introduction to Mobile & Tablet User Testing

Presenters:    
Kuldeep Kelkar, Head of Global Experience Research, PayPal
Danaus Chang, Director of Client Solutions, AnswerLab

When:    June 22, 2011; 1:30 pm – 2:30 pm

Description:    Thanks to changes in the mobile device landscape and rise of ubiquitous connectivity, mobile user experience testing is both a necessity and a challenge. In this talk the speakers will go into the logistics of setting up an in-person mobile usability study, demonstrate various set ups and share example findings.

Presentation Title: Into the Wild: Uncovering Holistic Mobile Insights

Presenters:    
Pamela Walshe, Vice President and Manager of Customer Research, Wells Fargo
Amy Buckner, Co-founder and Managing Partner, AnswerLab

When:    June 23, 2011; 11:10 am – 12:10 pm

Description:    Understanding and connecting with mobile consumers is a huge challenge. The presenters will highlight a compelling case study of a major financial institution’s need to understand the consumer experience across their mobile platforms (mobile apps, mobile site, and SMS banking) and how creative user research revealed deep insights. There will be a hands-on, group activity for learning best practices with mobile ethnography work

Presentation Title: Working in Harmony with Interactive Agencies and End Clients

Presenters:    
Charles Wiedenhoft, Director of Business Planning & Optimization, Red Door Interactive
Danaus Chang, Director of Client Solutions, AnswerLab

When:    June 22, 2011; 10:10 am – 10:40 am

Description:    How do you ensure that your UX research provides insights that answer both interactive agency and stakeholder demands? The speakers will share an in-depth case study demonstrating how to set up a UX research project to work harmoniously with both interactive agencies and end clients.

About AnswerLab
AnswerLab delivers trusted customer insights that help the world’s leading brands build outstanding digital products and services. The company focuses exclusively on user experience research to understand what people see, do, think and feel when using web sites, mobile applications, and other digital products and services. AnswerLab’s clients depend on their recommendations about product concepts, features, design and messaging to create more engaging digital experiences that drive results. Global market leaders select AnswerLab as their user experience research partner, including PayPal, Facebook, Wells Fargo, EA, TIAA-CREF, Amazon.com, Walmart, Honda, Microsoft, Intuit, ESPN, FedEx, Genentech, and Harley Davidson. For more information about AnswerLab, please visit http://www.answerlab.com.

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Giselle Lederman
AnswerLab
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