Multichannel analytics can bring together customer interaction data from all channels and touchpoints providing retailers a framework for integrating their assortment planning, pricing and promotion decisions across channels.
Bangalore, India (PRWEB) June 16, 2011
Manthan Systems, a leading expert in Retail BI, released a special report titled “Fulfilling the Multichannel Customer Experience” which emphasizes the fundamental role of BI and Analytics in sustaining long term multichannel ventures in retail.
The report highlights the need for retailers to have an integrated multichannel strategy that synchronizes processes and decisions across channels to gain maximum business benefit. It advocates a top down change management in multichannel operations with analytics playing a pivotal role in decision making and underlines the need for a more centralized organizational hierarchy to direct multichannel operations.
Manthan’s CEO Atul Jalan states; “Multichannel analytics can bring together customer interaction data from all channels and touchpoints providing retailers a framework for integrating their assortment planning, pricing and promotion decisions across channels.”
- Retail investments on ecommerce and m-commerce infrastructure are being scaled up to leverage the higher spend and greater lifetime value of cross channel customers. Manthan’s research indicates that cross channel customers are not only more engaged shoppers, they are as discerning and expect a consistent and unified experience across different channels of the same retailer.
- Multichannel analytics with a unified customer focus that allows data integration across channels is the way ahead for retailers who wish to match these customer expectations and sustain long term profitability of their multichannel initiatives. Advanced analytics and BI solutions can provide retailers the much-needed inputs for building cross channel synergies, optimizing operations and inventory across channels and providing a seamless customer experience at all touch points.
- Multichannel analytics solutions can drill down into real time cross channel data helping retailers understand each channel's contribution to sales and margins and how assortment decisions and promotion activity on one channel can impact traffic on another channel.
- Jalan further reinforces; “Multichannel analytics solutions allow retailers to develop cross channel inventory visibility, optimize order management and fulfillment systems, reconfigure logistics and warehousing and synergize cross-channel activities while staying focused on providing a consistent brand experience.”
For additional information on how Analytics and BI are helping retailers chart out long term multichannel strategies read the read the full report at http://thoughts.manthansystems.com/.
About Manthan Systems
Manthan Systems produces cutting edge analytic solutions for global retail and CPG organizations. Manthan's award winning products span a wide range of retail segments and formats, having transformed decision making for some of the biggest names in retail across the globe. For more information, visit http://www.manthansystems.com.