Launches Initiative to Assist First-Time Powder Coating Equipment Buyers

Share Article, a leading U.S. distributor of powder coating and painting equipment, announced an initiative that assists newcomers to the coating industry. The new program features discounts on powder coating booths and curing ovens, combined with free technical advice and specialized on-site and classroom training. executives believe that the program will attract new customers and help first-time buyers make intelligent purchasing decisions as they enter the finishing industry.'s logo for their site that sells painting and powder coating equipment factory-direct
This program was developed in response to requests from site visitors who found the prospect of performing their own powder coating in-house a bit intimidating (, a leading factory-direct web sales outlet for powder coating and painting equipment, announced a unique summer program that targets newcomers to the powder coating industry. The company has included a major price reduction on their most popular powder coating ovens and booths as part of a special summer initiative. The price reduction is accompanied by an increased focus on first-time buyers of powder coating equipment. In an effort to assist new customers, is offering free technical advice, an array of support material, special training packages, and a site update designed to make the site’s powder coating equipment offerings easier to navigate.

The program was implemented in order to make the site more useful for first time equipment buyers. Updates to the site include an easier to understand lease application form, an overview of the unique features of the powder booths and ovens available on the site, and a toll-free hotline for technical advice.
“This program was developed in response to requests from site visitors who found the prospect of performing their own powder coating in-house a bit intimidating,” said Josh Strickland, Website Manager for the site. “In addition to reducing prices on entry-level powder coating booths and ovens, we have introduced simplified support materials designed to help new buyers. We are reaching out to users of batch type coating systems that utilize walk-in ovens, manual powder guns and non-reclaim powder booths. By offering both a substantial discount and free technical help, we are giving new coaters another reason to choose,” he said.

"During 2010, we dropped our prices as part of a cooperative effort with our manufacturers,” said Mr. Strickland. “Our primary suppliers, Reliant Finishing Systems ( and NorAM Spray Booths (, increased their manufacturing output and lowered their production costs enough to significantly impact the price of many of our products. Customers seeking a factory-direct alternative to conventional equipment distributors were very interested in our site. The problem was that many of the people visiting our site were newcomers to the finishing industry. We didn’t have enough technical personnel or support material in place to adequately guide these buyers through the purchase process. Now we have a solid plan in place, additional personnel, and a host of support materials on-hand." he added.

As part of the program, is continuing their partnership with First Pacific Funding, a financial company that specializes in leasing coating equipment. They have special lease packages in place for customers of that are new equipment buyers. “First Pacific Funding has given us the packages we need to best accommodate new coaters. They have plenty of experience with start-up businesses and have had an impressive success rate helping us with clients who have less than stellar credit ratings,” said Mr. Strickland.

Reliant Finishing Systems manufactures most of the powder coating equipment sold through “We have always had an interest in building systems for first-time buyers. They want affordable solutions and prudent advice without a lot of pressure. Since they usually make a purchase decision without meeting a sales advisor or technician in person, the process can be very daunting,” said Mr. John Thomason, Reliant's Executive Vice President. “There are other companies that have attractive sales-oriented websites, but none of them have the level of support that we offer before, during and after the sale,” Mr. Thomason explained. is a web-based outlet that offers factory-direct sales of powder coating and painting equipment from leading U.S. manufacturers.


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