Matthew Fox Talks About How Starter Cash is Good for Business – Cash Advance

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Starting the business cash advance process is just clicks away.

Many retailers are finding the road back to recovery through “Starter Cash” programs. Even in the world of the Merchant Cash Advance, it is becoming increasingly more difficult to get approved for working capital. Funding sources now want clean bank statements in addition to qualifying transactions on the Merchant Processing Statements. Credit scores are rated harshly by the big 3 bureaus and many retailers have no place to turn for needed cash.

Enter Cash Advance Viral with “2nd chance” and “starter” programs. These programs are designed for new and or troubled businesses. Merchants are considered at a higher risk to default if there credit score has suffered recently or if they are behind on payments to vendors or landlords. The idea is to establish a new relationship with the funder that you can build on.

“The cost of these funds is probably about 10% higher than a traditional advance,” says Matthew Fox, of Cash Advance Viral. “However, it is done on a small dollar amount over a short period of time to limit the overall stress to the merchant.”

These programs often offer additional traunches of funds to the merchant, on a contracted schedule, so that exposure is limited to the funder. After a few months of steady payments, the merchant will qualify for a more aggressive program. The additional cost of funds is a small price to pay to get the merchant back on track with regular working capital available after just a few months.

Starter programs also work for hard to place business types like furniture, auto dealers, adult shops, travel, and gas stations. Virtually any retailer can now secure working capital through Cash Advance Viral.

Cash Advance Viral is a direct funding source in New York City, servicing over 19,000 merchants across all 50 states, since 2004.

About Cash Advance Viral

Cash Advance Viral ( is a leading provider of specialty financing to emerging entrepreneurial businesses throughout the United States. Since 2004, CAV is the most trusted name in the Merchant Cash Advance Industry. Merchant cash advances are products that permit small businesses to sell a portion of their future receivables in a factoring transaction giving clients access to working capital. Having positioned itself as a leader in this market estimated at over $1 billion by building the most comprehensive enterprise software platform, it has set itself apart from competitive companies. This database technology was the genesis of the “CAV” program that promotes syndication among numerous cash advance companies and private investors seeking to participate in merchant cash advance products. CAV has its headquarters in New York — serving over 19,000 active clients in all 50 states. The company serves the needs of small- to mid-sized businesses that have little or no access to traditional bank financing or SBA loans. offers Merchant cash advances, Equipment leases, Merchant Processing, loans, and Corporate Debt Settlement services. To apply click on their APPLY Now option.


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Matthew Fox
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