Taking Off Our Leatherstockings: Central New York Region to Launch New Rebranding Campaign

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Area Formerly Known as the “Central Leatherstocking Region” is Embracing a New Name, the Central New York Region, and With it, a Whole New Look

Formerly known as the “Central Leatherstocking Region,” in 2010 the New York State Department of Economic Development renamed the eight county area located just south of the Adirondacks, in the central section of the state and anchored by the Erie Canal the “Central New York Region.”

The Central New York Region is home to everything unique that characterizes New York State. From big city entertainment to small town charm – and everything in between – CNY encapsulates all that makes New York, well, New York. It all lives and thrives here: Live theatre and entertainment, fascinating museums and halls of fame, historical landmarks, farmers' markets bursting with fresh produce, year round festivals, country style B&Bs, some of the best antiquing and golfing greens in the northeast, and trail after trail of boundless nature. With that said, the “Leatherstocking” name, a name that stuck with the area from James Fenimore Cooper’s "Leatherstocking Tales," a series of novels depicting adventures of characters from early settlement times where frontiersmen donned leather leggings, was simply not going to cut it. With the region representing a sort of vibrant microcosm of New York State as a whole with its wide mix of experiences and attractions offered in one convenient, central location, the “Central New York Region” just made sense.

In taking off the leatherstockings, the Central New York Region will be unveiling a whole new rebranded look, featuring a refreshed logo, a new tagline, “Just Go,” and the icing on the cake? A website overhaul, incorporating a dynamic map of the region with interactive capabilities and a closer look at what makes each county within the area so unique and attractive. To coincide with and complement all of this newness, the region will also be revamping its online communications as well as developing a follow-up edition of Central New York’s highly acclaimed, official travel publication, Simply Getaway Magazine.

This rebranding campaign aims to further promote tourism in the Central New York Region and awareness of all the area has to offer.

For more information about the Central New York Region, or to plan a trip, please visit http://www.JustGoCNY.com.

Did you know…1 in 9 jobs in Central New York are supported by tourism, which equals out to be about 31,000 jobs; the area receives $1.6 billion in visitor spending; and $200 million in local and state taxes is generated in the region?


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Jamie Leszczynski
ABC Creative Group
(315) 471-1002
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