4moms Launches Cleanwater Collection, Begins 30-Day Giveaway to Kick Off Upcoming mamaRoo Plush Launch

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Today, 4moms begins shipping their new suite of bath products, the Cleanwater Collection, to stores for the first time. Today is also the beginning of a 30-day giveaway to celebrate the July 15 launch of the mamaRoo plush. Hopefuls can enter daily to win one of these mamaRoos with a softer, plush seat, and 4moms will select a winner every day until July 15.

4moms mamaRoo plush

The 4moms mamaRoo plush has a softer fabric, available in four fun patterns.

This is a very exciting time at 4moms. We're looking forward to announcing our first winner!

Today is a busy day for 4moms: it’s the launch of their new Cleanwater Collection, and the beginning of a 30-day giveaway to celebrate the upcoming launch of their newest product, the mamaRoo plush.

The Cleanwater Collection, which enjoyed its own 30-day giveaway in May, is a complete bathing solution for infants from birth through their toddler years. Each Collection includes one Cleanwater Infant Tub, one Digital Spout Cover, and one bath sponge. The Collection begins shipping to retailers and to the 30 lucky giveaway winners today, and will be available nationwide.

The mamaRoo plush is 4moms’ popular mamaRoo infant seat in a new, softer fabric, and it will hit stores on July 15. The only infant seat that moves “like you do,” the mamaRoo has become a new mom “must-have” since its launch last May, and the release of the plush version (which will be available in patterns for the first time) is highly anticipated. Every day until July 15, 4moms will choose one lucky winner to receive the mamaRoo plush when it launches. Winners will be among the first anywhere to get this new product, and hopefuls can enter daily at http://www.4moms.com/insider.

“This is a very exciting time at 4moms,” says Rob Daley, CEO of 4moms. “Parents who have been waiting for the Cleanwater Collection—which is not only a great bath product, but a very long-lived and useful one—can now buy it, and they can also enter to win the mamaRoo plush, which is generating even more excitement than the original mamaRoo did. We’re looking forward to announcing our first winner, and to getting the mamaRoo plush to stores!”

The Cleanwater Collection is available in stores and online for $89.99, and the mamaRoo plush will launch in stores nationwide on July 15 for $239.99. For more information or to enter the mamaRoo plush giveaway, visit http://www.4moms.com.

About 4moms
Frequently referred to as “the Apple of the juvenile industry,” 4moms began with a focus group of five moms from Mt. Lebanon, PA, who inspired the company’s name (but 4moms sounds better than 5moms, so one mother took the title “The Stealth Mom”). Their experience (they have fifteen kids between them; one has two, yes two! sets of twins) plus the expertise of a team of twenty-two engineers, researchers, and developers gives 4moms its innovative edge in the field of juvenile product design.

4moms is a brand of Thorley Industries, Inc., a 5-year-old company that develops and markets products for the $7.0 billion juvenile products industry. 4moms’ award-winning products are available at more than 500 of the top specialty retailers nationwide as well as several national web retailers. For more specifics on all 4moms’ products, visit http://www.4moms.com.

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Emily Cappo
4moms
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