Plan B® [The Agency Alternative] promotes a new Associate Creative Director. (Yes…some companies promote from within)

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Ben Reed promoted to Associate Creative Director for Plan B® [The Agency Alternative]

Chicago-based creative advertising agency Plan B® [The Agency Alternative] is proud to announce the promotion of Ben Reed to the role of Associate Creative Director.

As Senior Art Director with Plan B®, Reed was instrumental in producing a wide variety of the creative agency’s cross-channel design and video work, including television, web, video, and print. Recent projects include highly visible creative for Paper Mate, Volvo North America and Jaguar Land Rover of North America.

Reed's broad skill set includes Photography, Print and Web Design, Film and Video Production, as well as Sound Production. He also boasts strong concept development skills and has a proven track record for producing highly persuasive advertising communications of all kinds. Ben has a BFA in Photography from Columbia College Chicago.

In his new role at Plan B®, Reed will leverage his wide-ranging experience to help manage the agency’s cross-functional creative teams in support of a variety of marketing initiatives for agency clients, effectively blending tradition with technology toward developing the hyper-efficient creative solutions that the Chicago-based creative agency has become known for.

Plan B Inc. is a next-generation creative agency servicing both the consumer and business-to-business markets. The agency’s on-demand operating model is built around a philosophy that embraces close client collaboration towards developing hyper-efficient marketing solutions, fully integrated across traditional, digital, and social media platforms.

Plan B Chicago clients include Volvo of North America, Wilson Tennis, and Paper Mate.


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