Andrea Larson, Changing Commerce Through New Textbook, "Sustainability, Innovation, and Entrepreneurship"

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With the release of her new textbook, "Sustainability, Innovation, and Entrepreneurship," published by Flat World Knowledge, Larson affects a new way of doing business through our future leaders, students of sustainability-focused MBA programs.

Andrea Larson, PhD

Andy Larson

Could we be in a transitional phase toward a business model that acknowledges a company’s need to continuously adapt to responsibilities inherent in human co-evolution with natural systems?

The work of Andrea “Andy” Larson, PhD is in sustainability-related innovation―the creation of new products, processes, technologies, markets, and ways of organizing business. Says Larson, “The growing “sustainability” imperative―to systematically incorporate health issues, ecological impacts, community effects, and short and longer-term financial responsibility to stockholders and stakeholders―presents strong incentives for companies to understand this changing competitive landscape and explore its inherent opportunities.” And she considers all sustainability-related innovation as having global impact.

Her website, Changing Commerce, reflects her research, work, and publications towards global sustainability through new technologies. And now, with the release of her new textbook, "Sustainability, Innovation, and Entrepreneurship," Flat World Knowledge, 2011, she can affect a new way of doing business through our future leaders, students of sustainability-focused MBA programs. The book is available either as a whole, or customized into parts, and either downloaded electronically or ordered in print.

Andy Larson explores a distinctive concept of sustainability, changing commerce, approaching it in a completely different way, and helping new companies see that green business practices can be good for business as well as good for the planet. Her work and research with many companies, small and large, is part of her larger intellectual project to understand how entrepreneurial innovators guided by sustainability concerns generate new products and ways of conducting business.  She has learned that a growing number of firms are engaged in product/process design, supply chain management, and corporate strategies geared to generating positive financial performance while addressing significant societal challenges. This is consistent with the Triple Bottom Line strategy which takes into account not only economic viability but also environmental and social responsibility.

Her captivating and provocative speaking style along with her relevant subject matter has made Andy an in-demand guest and speaker at industry events worldwide such as the Annual Green Chemistry and Engineering Conference; and she has addressed the U.S. Congress, speaking on this topic during recent congressional hearings.

An engaging teaching style has earned Andy accolades from the MBA students at two of the top-ranked business schools in the world: currently at the Darden School of Business at the University of Virginia, and as a guest at the Stanford Graduate School of Business, and recognized in Entrepreneur magazine’s list of top schools for green business.

In addition, she holds an esteemed position on the board of GreenBlue, a nonprofit institute that works to make businesses and the manufactured goods they produce more environmentally sustainable.

“Are environmental concerns merely to be added to the total quality management (TQM) agenda? Or could we be in a transitional phase toward a business model that acknowledges a company’s need to continuously adapt to responsibilities inherent in human co-evolution with natural systems?”~ Andy Larson

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