Shoe Horn Shout Outs Honored with Parent’s Choice Award

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The Shoe Horn Shout Outs, a series of short form episodes combining animation and live action to promote healthy lifestyle choices for children, has earned a Parent’s Choice Award for 2011.

The Parents Choice Foundation, a nonprofit organization dedicated to providing parents, teachers and caregivers with guides to quality media for children, chooses the best of books, toys, music, magazines, software, television and websites for its award each year. In 2011, Active Across America’s “Shoe Horn Shout Outs” video series earned the attention of Parents Choice judges for its innovative take on children’s health issues.

In keeping with its mission to produce educational programs to benefit children, Active Across America teamed up with Milwaukee Area Technical College’s media and technology department to develop the animated shorts to illustrate wellness, self-esteem and empowerment topics in an appealing way for kids ages 5-12. The “Shoe Horn Shout Outs” are airing on Milwaukee Public Television and other media channels nationwide.

“We are thrilled to be recognized with this honor,” said Deanne Monaghan, principal at Active Across America. “Our goal with this series is to create engaging and memorable content that is both fun and educational for kids. This award is another great indicator that we’re meeting that goal successfully.”

In addition to this award, the program was recently showcased in schools to gauge its use in a school setting. "It's important when educating kids to get them involved in the activity, and the animation, beat, rhythm and sing-song jive caught their attention. Many of the children began to sing and move," said 2nd-grade teacher Shannon Wessing. "It is also important to keep them engaged long enough for them to meet the goal in the activity. The tune, easy-to-remember steps and relatable characters were significant in snagging the kids’ attention.

Thus far, the interstitials have addressed proper hand-washing procedures and healthy eating habits, with catchy sing-alongs and memorable characters like high top Stinky Shoe and his friends Lacey (a soccer cleat), Bella (a ballet pointe shoe) and Lenny Loafer (a loafing, unhealthy, loafer) in 90-second spots. The series is in production with the goal of completing a full series of 26 educational interstitials. All elements of the video production have taken place in Milwaukee.

http://www.activeacrossamerica.com/parentschoice2011/

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Meg Miller
Active Across America
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