Identity Theft 911 Hires Seasoned Healthcare Executive as Vice President of Marketing

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Susan Worthy joins the Identity Theft 911 growing identity management and data risk management talent base. With a successful track record establishing market awareness and thought leadership, Worthy will lead the marketing efforts for Identity Theft 911.

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“I’m excited to put my marketing energy to work for Identity Theft 911, and join a team with such passion for helping individuals and businesses that have been victimized by identity theft and other fraud," said Susan Worthy, VP Marketing.

Identity Theft 911, the nation’s premier consultative provider of identity and data risk management, resolution and education services, announced today that Susan Worthy has joined the company as vice president of marketing. Worthy brings more than 20 years of experience in leadership roles directing high-impact sales and marketing programs, successful PR and communications strategies, as well as brand recognition and thought leadership.

Ms. Worthy has spent more than two decades in the healthcare industry. Most recently, she served as vice president of marketing for Best Doctors, Inc., a provider of employee health benefits services that improve the quality and cost of healthcare for employers. There, Worthy drove integrated marketing programs that resulted in record Fortune 500 client acquisition, engaged members through effective multi-channel communications programs, and leveraged social media campaigns to build market and media awareness.

“Our company has achieved successful growth in a continuously evolving world of privacy, security and data risks. The addition of Susan Worthy to the team will help us deliver greater value to our existing clients by helping them better market the service to their customers and policyholders, while also fueling our continued growth through new market opportunities,” said Identity Theft 911 CEO Matt Cullina.

More than 500 insurance carriers, banks, credit unions and other organizations provide Identity Theft 911 LifeStages™ Identity Management services to over 13 million households. LifeStages proactive services and education assist individuals and families to take actions that reduce the risk of identity fraud and identity theft. If identity theft occurs, individuals and families receive access to a fraud specialist for personalized assistance.

“Every day, details of a new data breach, cyber risk, or privacy issue arise, and there is a growing market for solutions that address these challenges,” said Worthy. “I’m excited to put my marketing energy to work for Identity Theft 911, and join a team with such passion for helping individuals and businesses that have been victimized by identity theft and other fraud.”

Identity Theft 911 also provides scalable commercial data risk management programs to insurance, banks, credit unions and business services organizations for their commercial policy holders, clients and members. The service provides businesses with proactive measures to help mitigate the risks of a data breach, should one occur. If a breach occurs, Identity Theft 911 provides support for exposed individuals with 24/7 access to fraud specialists, who can assist with credit fraud alerts, notify creditors and handle inquiries prompted by notification.

About Identity Theft 911
Founded in 2003, Identity Theft 911 is the nation’s premier consultative provider of identity and data risk management, resolution and education services. The company serves 13 million households across the country and provides fraud solutions for a range of organizations, including Fortune 500 companies, the country’s largest insurance companies, corporate benefit providers, banks and credit unions and membership organizations. Since 2005, the company has helped more than 150,000 businesses manage data breaches. For more information, please visit http://www.idt911.com.

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