...video is the most effective online media and also the least expensive to use. Nearly everyone has a video camera on their phone and it doesn't cost a dime to use it.
Minneapolis, MN (PRWEB) June 20, 2011
There are two simple facts in marketing and selling new homes and remodeling services today. First, today's new home and remodeling buyers are using the internet, almost exclusively, to research and find a builder. Second, the speed of change within technology makes it very difficult for builders to understand and integrate it into their marketing plans.
Rick Storlie, a new home and remodeling sales and marketing expert, is aiming to change that second fact. "Builders shy away from video for one simple reason- they don't understand how to integrate it into what they're already doing," commented Storlie. "The really frustrating part for me is video is the most effective online media and also the least expensive to use. Nearly everyone has a video camera on their phone and it doesn't cost a dime to use it."
According to Storlie the new home and remodeling industry is one of the best industries to incorporate video. "Everyone wants to see new ideas from a model home or how you remodeled a home for one of your clients," said Storlie. "At any one time a builder has multiple projects under construction, each offering plenty of opportunities for shooting video."
At the June 23rd online seminar, Storlie and Schwartzman will offer video tips on the following 5 areas.
1. Generating New Leads- How video is the key to making a builder's message stand out in a crowded field.
2. Follow Up- Using video to create urgency and build rapport.
3. Getting Referrals- Video allows a builder to stay in touch with clients using a personal message.
4. Driving traffic to a builder's website- Video is a powerful (and simple) tool to help get a website found.
5. Social Media- Video is the perfect tool to educate a builder's social network and demonstrate how they help people.
Registration information for the June 23rd online seminar is below.
Clearing Away the Fog: 5 Simple, Streamlined Audio and Video Secrets for Builders
Thursday June 23rd 11 PST, 12 MST, 1 CST, 2 PST
Cost: $0 but limited to 100 attendees
About Rick Storlie: Rick Storlie of New Home Sales Coach has been helping home builders and remodelers reach their sales goals since 1992. Visit NHSalesCoach.com to download Rick's free e-book "6 Secrets to Maximizing Your Sales in any Market Revealed." Storlie can be reached at 952-895-5566 or Solutions(at)NHSalesCoach(dot)com.