StrangeLogic Ltd Secures Investment to Take its Behavioural Technology, Pzyche®, Forward into New Vertical Markets

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StrangeLogic, the leader in behavioural conversion technology, today announced that it has secured investment to take its technology onwards into new markets.

Pzyche.com logo

Pzyche.com Logo

“Let’s stop treating visitors to our sites as one homogeneous group. The visitors to our websites are individual people. Giving everyone the same view, in essence aiming to deliver ‘a least bad experience’ is surely wrong"

Pzyche is a patent pending behavioural technology that algorithmically delivers Visitor Propensity Intelligence, enabling a website owner to treat their visitors more as an individual person and less as a random line in a log file. Pzyche enables bespoke, personal versions of a web page to be created in real time ensuring greater relevancy & quality of experience is delivered to that individual visitor.

Jason Duke, Co Founder & creator of Pzyche said, “Let’s stop treating visitors to our sites as one homogeneous group. The visitors to our websites are individual people. Giving everyone the same view, in essence aiming to deliver ‘a least bad experience’ is surely wrong.

Pzyche enables site owners to deliver an experience that is relevant and personal to that individual.”

The funding announcement coincides with a recent case study showing that Pzyche delivered an increase in consumer conversions of over 63%, whilst also enabling a 300% uplift in bottom line income for a B2C online business.

James Barnes, Co Founder of StrangeLogic said, “We are very pleased to welcome our new partners, who are successful entrepreneurs in their own right across multiple and varied industries. The investors agree with our vision of creating a business that helps others to succeed and thrive by understanding a web visitor more as a person and less as bits and bytes of data. They see the same vision we have and deliver a wealth of experience and knowledge to assist in moving the Pzyche business forwards in new and exciting markets”

The investors said, “We are very pleased to be part of such an innovative business that delivers large rewards to those online organisations that use the Pzyche technology. We strongly believe that Pzyche has set the benchmark in behavioural insight for the online arena.”

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Jason Duke

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