New Company Helps Associations Deliver More Member Benefits

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Affinity Center International builds on relationships between associations, members and sponsors to create new value for all three groups.

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ACI’s mission is to help associations achieve more by providing programs that deliver tangible value with very little effort on their parts.

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Associations, association members and companies who sponsor them have a new way to achieve revenue goals and realize increased value from their relationships through new programs from Affinity Center International (ACI).

ACI was created by Maritz, a privately owned, 115-year-old-company that is a leader in loyalty, incentives, rewards and motivation programs. ACI’s single focus is to help associations and nonprofits realize their mission by improving the value of membership, increase sales results for sponsor partners and generate non-dues revenue for the association.

ACI founder and president David Carrithers is a former executive at Maritz and American Express Incentive Services. He created the first stored-value loyalty card (predecessor to the gift card), has been awarded two U.S. patents, and is a recognized expert in the field of loyalty and incentives. He brings 25 years of marketing experience to this new venture in order to help associations, especially small and medium-sized, access marketing and affinity programs that traditionally they are unable to tap into.

“The focus is to link the benefits of relationships between association, member and sponsor while rewarding behaviors that benefit all three,” said Carrithers.

On average less than 20% of associations’ revenue comes from membership dues. By partnering with ACI, associations will add a new channel for non-dues income, giving them the ability to do more for their members and achieve their mission.

Additionally, 80% of associations have a staff of less than ten people. These organizations don’t have the resources to build additional revenue-generating activities. ACI is designed to handle the workload a new non-dues revenue stream creates for associations.

“Associations need to improve active member support and retention, while increasing their non-dues revenue to achieve their goals and missions, but time, resource limitations and multiple demands on personnel make it difficult to address them all,” said Carrithers. “ACI’s mission is to help them achieve more by providing programs that deliver tangible value with very little effort on the associations’ parts.”

The new company will work with associations of any size to provide multiple levels of value at no cost to them. More information about ACI and its family of products is available at

About Affinity Center International
Washington DC area-based Affinity Center International (ACI) strengthens associations, enhances membership benefits and delivers increased sales results for Affinity Partners, by creating connections that build loyalty, affinity, and collaboration. ACI offers a family of innovative programs that generate non-dues revenue for associations of any size and offer new avenues to potential buyers for affinity partners. ACI is a wholly owned subsidiary of Maritz Holdings, Inc. For more information, please visit or follow us on Twitter @affinitycenter.

Elizabeth Johnson        


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Elizabeth Johnson
Frost Miller Group
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