Outcome of Usher’s New Look Foundation Leadership Session with London-based Organization a Success

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New Look Foundation, a non-profit organization founded by recording artist Usher (Usher Raymond IV), announces first-ever London training session a success.

New Look Foundation, a non-profit organization founded by recording artist Usher (Usher Raymond IV), announces first-ever London training session a success.

In partnership with two London-based non-profit organizations The Brunswick Club for Young People and the LoveLife Generation, New Look sponsored a leadership training program on February 19th in London. All three organizations share the same goals and objectives of providing a supportive and safe environment for local youth to grow, develop and contribute back to the community.

The leadership conference was led by a delegation of three of New Look’s youth mentors including James Harris from Kansas City, Kansas; Chase Browning from Atlanta, Georgia, and Sebastian Van Oudenallen from Milwaukee, Wisconsin.

The focus of the leadership training session was to help local youth discover means for utilizing their creative talents to bring a positive impact to their community. In addition to the selected leadership mentors and local participants, in attendance were also: Founding Chairman [Usher Raymond IV, Board President Shawn H. Wilson, and Board Member Scott Mead.

Usher explained the idea behind bringing promising youth from the US to England, “In order to mentor youth as global leaders, we must take them out of their communities and introduce them to diverse leadership experiences on an international level.”

Board President Shawn Wilson also expressed his satisfaction with the successful event stating, “We are thrilled to bring the New Look program model to London…and look forward to seeing a positive impact in the London community.”

Board Member Scott Mead emphasized the importance of expanding the foundation’s reach, “As a philanthropist, I recognize the work Mr. Raymond has established through New Look as an invaluable resource for the young people who have experienced the program… [and] I feel privileged to assist in expanding its reach to London.”

The London training session was part of New Look’s two-year leadership program, New Look Leadership Academy. The Academy program is offered to American high school juniors and seniors who undergo a competitive evaluation process. Applicants are accepted based on a number of criteria including indicators of: vulnerability, poverty, leadership, talent and interest in arts, sports or the entertainment industry.

Founded by Usher in 1999, The New Look Foundation strives to address the many challenges faced by today’s youth. With a continued drop in national test scores and ever-growing challenges in entering the job-market, the New Look Foundation provides young people with a supportive environment to develop the leadership skills to thrive as individuals. The organization also focuses its attention on transforming youth into resources of strength and positive change in their communities. After more than a decade, New Look has created a strong and active board comprised of a number of seasoned professionals from diverse backgrounds including Vice Board Chairman and entertainment lawyer Virgil Roberts, Board Treasurer and Financial Management consultant Solomon Smallwood, board member and businessman Lorenzo Creighton, and board member and Senior Vice President of the National Hockey League Ken Yaffe.

To date, New Look Foundation has accumulated over 150,000 hours of leadership training and mentorship and has worked with over 8,700 young people from the United States, Europe, Africa and Asia.


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Morgan Lanister

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