Collider Media Develops Next Generation Mobile Privacy Platform

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First Mobile Company to Commit to Same Privacy Standards Consumers Expect of Websites; Partners with TRUSTe to Deliver Enhanced Notice and Choice Mechanism for Mobile

Collider Media, with a platform that helps mobile marketers leverage complex user data to find, reach and convert the ideal audience for their brand or client, is pleased to announce its relationship with TRUSTe, the leading online privacy solutions provider. Collider is the first and only company in mobile to commit to and adopt the same privacy standards that are accepted – and expected – by consumers online. In conjunction with the Mobile Marketing Association (MMA) Forum being held this week in New York, Collider announces a partnership with TRUSTe to collaborate on a unique mechanism to provide consumers with enhanced notice and choice from their mobile devices.

“We are so pleased with Collider Media’s first mover commitment to making sure mobile environments guarantee the same individual privacies as what we’ve all come to expect as normal course of business on the Internet,” said Chris Babel, CEO of TRUSTe. “We will work together with Collider to develop the same privacy standards for mobile that are the hallmarks of our organization: robust online privacy solutions for all platforms – including mobile.”

Collider Media focuses on helping advertisers, agencies and publishers conduct mobile marketing campaigns to the right consumers with its hyper-targeting technology. Since inception, all Collider data aggregation is conducted with the highest level of privacy standards, and targets only opted-in consumers. The company has long been an advocate for consumer choice and the privacy standards set forth by the Mobile Marketing Association, the Digital Advertising Alliance and TRUSTe.

Recently clearing a TRUSTe privacy audit with pending certification, Collider is partnering with TRUSTe to create an enhanced notice and choice mechanism for mobile and a true, cross-device “Do Not Track Platform.” The work of the two organizations will result in an icon, or seal, that is proprietary to Collider and its customer base. The icon would appear on content delivered over mobile devices to validate that the consumer privacy policies behind the mobile content meet TRUSTe’s rigorous privacy standards.    

“Our collaboration with TRUSTe paves the way for advertisers and publishers to have a privacy-compliant approach in mobile,” said Brent Gaskamp, President, Collider Media. “We are excited to be TRUSTe’s first mobile targeting company partner, but we aren’t recreating the wheel here. We are taking all that’s been done online and applying it to mobile because its time to do so. Consumers deserve the same confidence and comforts in their mobile experiences as they have on the Web.”

About Collider Media
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit http://www.collidermedia.com.

About TRUSTe
TRUSTe is the leading online privacy solutions provider and offers a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels – including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe’s mission, based on a “Truth in Privacy” framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.

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