Atlanta, GA (PRWEB) June 17, 2011
PRGX Global, Inc. (NASDAQ: PRGX) , the world's leading provider of recovery audit services and the pioneer in Profit DiscoveryTM, together with OrgPR LLC, a public relations and research firm, won the distinguished Bronze Anvil award in the Business-to-Business Professional/Financial Services category. The Bronze Anvil is given annually by the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual tactic within a broader public relations program.
PRGX and OrgPR won for their Against the Odds campaign – a national media relations campaign focused only on profiles and features: Quality v. Quantity.
Jean Creech Avent, CEO of OrgPR, cites the teamwork between PRGX and OrgPR as a best practice. “The success of this campaign, which launched in August 2010, really is a testament to the relationship between PRGX and OrgPR," Creech Avent said. "From the beginning, senior leadership valued the power of public relations and embraced us. We’re treated like part of the team, instead of 'outside vendors'. The constant flow of information, updates and direction from PRGX helps us tell their compelling story to the media."
Alexandra Gobbi, Vice President of Marketing and Communications at PRGX explained the collaborative and productive relationship with OrgPR. “Media relations is a major element in our overall global communications strategy,” Gobbi said. “Our campaign with OrgPR sought to leverage the national media to rebuild awareness around PRGX, our new leadership team and our growth story. We're happy to share this success with OrgPR and are even more pleased with the results achieved by the campaign."
With more than 700 applicants for these national public relations awards, the PRGX and OrgPR team is one of only 55 winners. Recipients of the award were recognized during the 2011 Silver Anvil Awards Evening, held June 9 in New York City.
Among the winners are nationally and internationally renowned public relations firms in collaboration with influential, worldwide organizations. Examples include Hill and Knowlton with Twentieth Century Fox Home Entertainment, Ogilvy Public Relations Worldwide with Kimberly-Clark/Huggies, Fleishman-Hillard with Barnes & Noble, Ketchum with Liberty Mutual Group, and Weber Shandwick with PepsiCo.
“The Bronze Anvil Award continues to celebrate where the real action is in the public relations industry and where real practitioner expertise, creativity and communication effectiveness shine the brightest,” said Tanya Morah, APR, 2011 Bronze Anvil chair and associate professor of communications at Wilberforce University. “Be it arranging satellite media tours or organizing unique events, the Bronze Anvil Award is about the nuts-and-bolts, or tactics, of an exceptional public relations plan or campaign.”
About PRGX Global, Inc.
Headquartered in Atlanta, Georgia, PRGX Global, Inc. is the world’s leading provider of recovery audit services. With more than 1,400 employees, the company operates and serves clients in more than 30 countries and provides its services to more than 75 percent of the top 30 global retailers. PRGX is also pioneering Profit Discovery, a unique combination of audit, analytics, and advisory services that improves client financial performance. Beyond its core retail practice, PRGX is actively expanding into healthcare.
About OrgPR LLC
OrgPR LLC is a public relations and communications research firm, specializing in media relations and organization-customer relationship measurement. Headquartered in Atlanta, Georgia, OrgPR operates nationally, building relationships between companies and national, regional and trade media. It works with financial services, manufacturing, non-profit, professional services, retail, and technology organizations.