Episodic Video Game Company SieEnt Selected as Minnesota Cup Semi-Finalist

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Start-up committed to empowering women through video games gains momentum in pursuit of Series A funding

SieEnt, a start-up focused on the development and delivery of interactive episodic entertainment, is announcing their selection as a semi-finalist in the prestigious Minnesota Cup competition for aspiring entrepreneurs. The female owned and operated video game company is one of 47 semi-finalists chosen from over 1,000 applicants. SieEnt’s business plan will now be judged against the plans of nine other high tech companies to determine entry into the competition’s final round.

While episodic video games have become popular in recent years, so far none have been designed specifically for the burgeoning female gaming audience—a trend SieEnt intends to change. The company is currently building an episodic delivery platform to showcase their first game series, a role-playing experience that will incorporate story elements, character development, and gameplay choices that have unique appeal for female players.

The Minnesota Cup announcement follows SieEnt’s participation in Project Skyway’s Boot Camp Weekend, during which the company competed against 24 other finalists for a coveted slot in the tech accelerator’s inaugural incubation program. SieEnt was the only woman-owned company among the Project Skyway finalists. The company plans to leverage their Minnesota Cup and Project Skyway experiences to further the company’s Series A funding initiatives.

“First Project Skyway and now the Minnesota Cup have validated our choice to start our business and seek seed funding in Minnesota,” says SieEnt’s COO Liz Tupper. “SieEnt is committed to developing content that will fill a void in today’s male-dominated gaming landscape, and we’re thrilled to have these influential organizations’ support as we build our company and pursue our goals.”

To learn more about SieEnt’s mission and future plans, visit the company’s website at http://www.sieent.com. SieEnt also has a presence on Twitter (@SieEnt) and Facebook (http://www.facebook.com/sieent).

About SieEnt, LLC
SieEnt (http://www.sieent.com) is a woman-run game development company located in Minnesota. SieEnt is creating and publishing subscription-based episodic video games on the PC-platform, with mobile and console portability, for the untapped gaming market of women, aged 25 to 64, who seek empowering entertainment that respects their interests, intelligence and limited free time.

About the Minnesota Cup
The 7th annual Minnesota Cup (http://breakthroughideas.org) is a statewide competition that seeks out inspiring entrepreneurs with the next breakthrough idea. High-tech or no-tech, this competition brings together innovative business ideas from a wide range of industries including automotive, health care services, telecommunications, technology, leisure, outdoor recreation, energy conservation, education and many others. Contest judges select the top entrants - 8-10 from each division - to participate in the semi-final round of competition, from which judges will determine the top three finalists in each division. Each finalist will then present their ideas to a prestigious panel of executives, investors and notable entrepreneurs who will choose this year's division winners and award them $25,000 - with the exception of the student division ($10,000) and the Mosaic Social Entrepreneur Cup winner ($20,000). The winner from each division, including the social division, will then compete for the grand prize of an additional $25,000 on Sept. 8, 2011, at the 7th Annual Minnesota Cup awards event at the University of Minnesota McNamara Alumni Center.

About Project Skyway
Project Skyway (http://projectskyway.com) is Minnesota’s first tech accelerator program for motivated entrepreneurs. Twice a year, the program will help 10 early-stage tech companies to start smart by offering them seed money, resources and connections to entrepreneurs, mentors and investors.

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Jacqueline Urick

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