Colchester, VT (PRWEB) June 17, 2011
Dads are going all out for Father’s Day – and why not? They deserve it! According to online grocery sales data collected by MyWebGrocer, the leading provider of digital grocery solutions, sales of premium steaks are seeing a dramatic increase in the weeks leading up to Father’s Day.
MyWebGrocer defines premium steaks as filet, New York, sirloin, rib eye and t-bone. These pricier cuts have seen a steady increase in sales each year during the week of Father’s Day since 2008, indicating that this trend will continue for the 2011 holiday. Last year, sales of premium steaks increased upwards of 75% during the week of Father’s Day compared to the previous week.
Data also shows that grilling premium steaks on Father’s Day is more popular than on Memorial Day. Steak sales Father’s Day week have been up at least 14% over sales Memorial Day week in the last three years, and, in 2009, steak sales for the week of Father’s Day increased 45% over steak sales the week of Memorial Day in 2009.
The above information reflects online sales grocery data that MyWebGrocer collected between Memorial Day and Father’s Day in 2008, 2009 and 2010.
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. MyWebGrocer works with more than 110 retailers nationally, representing more than 10,000 stores, and 90 major consumer packaged goods brands.