Kent Robbins of Ceda Realty, Plano, TX Uses New Technology to Generate Leads For Home Resales

Share Article

Bella Casa town homes of Frisco, TX have reached a new pinnacle in home resale technology, thanks to Kent Robbins, with the use of QR coded yard signs and marketing material - providing easy access to information for privacy minded purchasers.

Backed by his 25+ years as a graphic designer for print, video and web, Kent Robbins saw the progressive approach offered to agents in the newly formed Ceda Realty of Plano, TX, to push information on MLS listings to inquisitive prospects.

"Real estate consumers want easy access to information about property they are interested in purchasing. Real estate sellers want someone with the systems and tools that can provide those property details and follow up before leads become cold. That's where I and Ceda Realty come in", says Robbins.

Robbins' new listing in Frisco, TX is a 4 year old town home, built by DR Horton, in the upscale (yet affordable) urban community, Bella Casa. Situated just off the North Dallas Parkway and nestled in the immediate vicinity of numerous sports, dining, shopping and entertainment venue this 1,475 Sq Ft town home with two bedrooms, 2.5 baths, two living areas and an oversized 2-Car Garage is a prime selling opportunity. However, the old rules of sale do not apply anymore with the advent of iPads, smartphones and QR scanning technology.

In addition to blanketing the internet with photos of the town home on the standard MLS platform and extended network of internet display, Kent Robbins also posts photos and descriptions of each listing he takes on Craig's List, Backpage, Picassa and Flickr in addition to his company website and his own personal real estate blog, - and of course his Twitter, Linked In and YouTube accounts and his Facebook Fan Page,

But a new and exciting part of his marketing is the usage of QR Scan technology on his yard signs and marketing post cards and fliers.

All an interested buyer needs to do is download a QR code app onto his smartphone, such as the iPhone, and point it at one of Robbins' yard signs (or any other marketing piece he generated a QR code for) and they are instantly connected to a mobile webpage or even to a YouTube video of the property for their private research and information.

At the same time, Kent is alerted by a text message with the phone number and name of the person who just scanned the marketing material for more information and he can then easily offer more assistance and information by simply replying back with another text message. Thereby offering the prospect more privacy than ever, yet having the ability to more easily communite with them as they need assistance.

Ceda Realty has also recognized the need for state-of-the-art communication tools for their agents and purchase iPads for all their new agents after the closing of two sales. The iPads become the registered property of the agent and iPad usage classes educating the agents to new features that will benefit their clients and facilitate sales are ongoing.

"In the Age of Digital Communication you've got to know the technology of how to communicate effectively." - Kent Robbins of Ceda Realty, Plano, TX

See 25 descriptive photos of 5921 Pisa Ln, Frisco, TX 75034 at

For recorded info on property call:
866-277-5080 (When requested punch in this property code: 51743)

Kent Robbins, Agent
Ceda Realty, Plano, TX


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kent Robbins