We are a smaller dealership, selling around 300 new and used vehicles a year. Now, all of a sudden, we have the presence of a giant online; the metropolitan auto buyer views us as big as anyone else and business is booming.”
Boca Raton, FL (PRWEB) June 20, 2011
PSCars.com today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.
“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO. “Our decision to license these tools provides an answer to meet this market need.”
A key component of the market need is dealer realization that their websites are more informational than transactional in nature—particularly when it comes to selling cars.
According to Mike Pitre, dealer principal at Carleton Ford, PSCars.com has taken his site to a whole new level of interaction and the dealership has enjoyed a substantial increase in business; “I’m so pleased that Turbo Marketing Solutions introduced us to PSCars.com. With our new website and the PSCars.com tools, shoppers are able to research and configure any vehicle they want, negotiate price and terms with us, all without leaving our site; it has opened up doors that were not previously available to us. We are a smaller dealership, selling around 300 new and used vehicles a year. Now, all of a sudden, we have the presence of a giant online; the metropolitan auto buyer views us as big as anyone else and business is booming.”
PSCars.com’s licensed tools—offered as packages or a la carte add-ons to a dealer’s website—provide features to help dealers use their websites and social media spaces to sell new and used vehicles:
New Car Showroom/Vehicle Configurator/Online Negotiator: These PSCars.com tools give dealers a franchise brand-specific showroom that blends 3D and experiential technologies to allow customers the ability to research and configure vehicles by the trim, colors, options and accessories they want. Dealers can customize the showroom to reflect their store brand and identity and integrate the tool into their current website or as a destination “micro-site” geared linked to online promotions and specials. In addition, the online negotiator tools provide a platform for customers and dealers to effectively negotiate and close deals online (including vehicle price, financing, accessories and other elements of a deal).
Used Car Showroom/Vehicle Configurator/Online Negotiator: The used car showroom offers dealers a branded space to feature key units in inventory, as well as special promotions and pricing. Online shoppers to configure their used vehicle of choice and, in cases where a dealer lacks a specific unit, the PSCars.com tool offers a “we’ll find it for you” function to allow dealers to source a vehicle for the customer. The online negotiator feature gives consumers and dealers a platform to work out and close a deal.
Mobile/Social Media Applications: These applications give dealers a turn-key way to offer PSCars.com’s new and used vehicle showrooms, research and configuration functionality across Smartphone, tablet (e.g., iPad) and other mobile devices.
PSCars.com also offers a Facebook application that offers the configurator features and “gives consumers a reason to go to a dealer’s Facebook page,” Kodsi says.
PSCars.com will offer the tools to dealers who participate in its online vehicle shopping portal. The company is offering introductory pricing and multi-brand discounts for dealers who want the online shopping features for their own websites.
“The licensing of these tools does not change our core mission, which is to transform how online vehicle shoppers can find, configure and purchase vehicles,” Kodsi says. “We realized, however, that dealers want to use their websites to play a larger role in selling vehicles. “The PSCars.com tools effectively turn a dealer’s website into a virtual auto mall.”
About PSCars.com (http://www.pscars.com): PSCars.com offers a revolution in online vehicle shopping for dealers and consumers. Blending the best of experiential and 3D technologies, PSCars.com provides research and shopping features to provide a self-directed, ‘no scroll’ shopping experience for consumers and a branded, no-clutter sales environment for dealers to serve customers and close deals. PSCars.com is part of the Practical Systems(TM) family of applications, which combines today's technology with real life needs to create a more positive experience for online consumers and retailers.