Naples, FL (PRWEB) June 20, 2011
Naples Bay Resort, managed by Benchmark Hospitality International, joins the newly launched Personal Luxury Collection ® of 13 esteemed properties nation wide in the recently announced acquisition of MTM Luxury Lodging. The hotels are grouped together to form a new brand within luxury hospitality offering a sizeable group of high end and highly customer-focused properties. This strategic initiative mirrors what is the emerging trend of "the new luxury," which is no longer about quantity, but is about quality and the experience of living.
Benchmark Hospitality International, a leading US-based independent hospitality management company, has announced the acquisition of MTM Luxury Lodging. Based in Kirkland (Seattle), Washington, MTM Luxury Lodging is a hotel and asset management company specializing in full service luxury hotels. The acquisition brings four existing managed properties into Benchmark Hospitality's portfolio and an additional property soon to begin construction. These five hotels will join eight other properties, that include Naples Bay Resort, operated by Benchmark to form a new brand within luxury hospitality -- the Personal Luxury Collection® (PLC), also announced.
"I am particularly pleased to announce this acquisition and the launch of our new Personal Luxury Collection®, as they go hand in hand," stated Burt Cabañas, chairman and CEO of Benchmark Hospitality International. "MTM has done an incredible job creating a group of high end and highly customer-focused properties. They bring five superb small luxury hotels in terrific destinations to our company, as well as the opportunity to penetrate the Northwest. With this addition, it is the ideal time to launch our Personal Luxury Collection® of 13 highly distinctive independent hotels."
The purchase of MTM Lodging adds extraordinary properties to Benchmark Hospitality International. These include Hotel 1000 in Seattle, Washington; Sorrento Hotel, also in Seattle; Willows Lodge in Woodinville, Washington; and Bardessono, located in Yountville, Napa Valley, California. The new Bellevue Park Hotel, being constructed in Bellevue, Washington, is expected to open in 2013.
Benchmark Hospitality’s new Personal Luxury Collection®
Nearly five decades within the top end of the hospitality industry and extensive personal experience as a traveling executive have inspired Benchmark's Founder, Chairman & CEO Burt Cabañas with unique perspectives on the meaning of highly individualized, personalized travel. He and his team, along with MTM's expertise in this arena, now bring these insights to Benchmark's Personal Luxury Collection®.
Burt Cabañas noticed as far back as the early 2000s a void in the luxury hotel marketplace for distinctively individualized service products that reflect the unique preferences of each guest -- and deliver on a brand promise of a highly personalized luxury experience for every guest. This is a brand promise that begins long before the guest arrives, and never ends. The Personal Luxury Collection® is Benchmark Hospitality’s response to this need.
In the 30 years he has built Benchmark Hospitality International, Cabañas has imbued the company with profound sensitivity to meeting guests’ individual expectations for a superb experience, whatever the reason they are at a Benchmark property. Guest sensitivity is a distinctive platform for service excellence, which is the essence of PLC, “because luxury is so much more than bricks & mortar and the best china and silver,” says Cabañas. “It’s what makes each guest feel expected and genuinely welcomed over and over again.” Cabañas continued, “MTM has demonstrated excellence in delivering this extraordinary level of service, and more importantly, they’ve refined the ability to make each person feel they are a guest in MTM’s ‘home.’ That’s a memorable and highly personalized welcome experience. It’s why we’re so pleased to have them join our company and the new Personal Luxury Collection®.”
Jim Treadway, MTM's founder and chairman, heartily "seconds" this. "We are and will be all about understanding each of our guest's wants and needs, and then fulfilling them. No two guests are the same.” Mr. Treadway continued with, “All of our guests have a purpose in coming to our hotels. It’s up to us to understand what their purpose is in staying with us, and how we can facilitate its accomplishment. That’s our mission!"
Cabañas and MTM are mirroring what is increasingly appearing to be the emerging trend of "the new luxury," which is no longer about quantity, but is about quality and the experience of living. "We are not just developing this idea overnight," continued Cabañas. "We've been germinating and carefully refining this over the last decade. Hotels within our new collection that joined during the past decade have seen significant success with the PLC model of individualized service excellence we were developing. Even through managing through a challenging economic climate, many have achieved higher ADRs than most other properties within their competitive set, and gained placements on Travel+Leisure's World's Best Hotels lists, CondeNast Traveler’s 100 Top Hotels lists, and more.” Cabañas concluded with, “Those are great measurements of success, but our most satisfying endorsement is the overwhelmingly positive guest response."
With 13 hotels in the new Personal Luxury Collection®, following the MTM acquisition, the guest experience can now extend nationwide and in superb destinations:
- Bardessono Hotel & Spa, Yountville, Napa Valley, California
- Bellevue Park Hotel, Bellevue, Washington (opening 2013)
- Costa d'Este Beach Resort, Vero Beach, Florida
- Hotel 718, Brooklyn, New York (opening November 2011)
- Hotel 1000, Seattle, Washington
- Hotel Granduca, Houston, Texas
- Marenas Beach Resort, Sunny Isles Beach, Florida
- Naples Bay Resort, Naples, Florida
- Sorrell River Ranch, Moab, Utah
- Sorrento Hotel, Seattle, Washington
- Willows Lodge, Woodinville, Washington
- The Villas and Cottages at Turtle Bay Resort, North Shore, Oahu, Hawaii
- The Villas of Grand Cypress, Orlando, Florida
About Naples Bay Resort
The 20-acre Naples Bay Resort http://www.naplesbayresort.com is ideally located on prestigious Fifth Avenue South in historic Naples, Florida. The Four Diamond property is uniquely situated around a picturesque Marina, making it the only hotel in Southwest Florida with its own fully operational Yacht Club and Marina and with water access to the Gulf of Mexico. Guests of Naples Bay Resort can select from a choice of luxurious accommodations, including The Cottages, 108 two- and three-bedroom villas; and The Hotel, which features 65 designer-furnished, one- and two-bedroom suites as well as 20 guestrooms. The Resort offers 3300 square feet of flexible meeting and event space with unique outdoor venues also available. Restaurants include the Bonefish Grill and Bluewater Bar & Grill. The resort’s recreational amenities include The Spa and fitness center; full-service tennis center with six lighted, Har-Tru courts, pro shop and lessons; Pilates, aerobics and yoga classes; lagoon-style, lazy river, children and lap pools; and private cabanas. The resort’s 97-slip marina incorporates a Yacht Club, waterfront pool, ship’s store, fuel dock and rental boats, including 22-foot Kayot and 24-foot Everglades boats. Adding to the resort experience is a 33,000-square-foot retail promenade, featuring high-end specialty boutiques and entertainment. For more information, please call 866-605-1199.
About Benchmark Hospitality International
Benchmark Hospitality International is a leader in the management and marketing of resorts, conference centers, hotels, and the Personal Luxury Collection®. The independent company, launched in 1980, is a worldwide organization operating properties in major metropolitan and resort destinations. Benchmark's international headquarters is located in The Woodlands, Texas, near Houston. Benchmark Hospitality is also a founding member of the International Association of Conference Centers. The company's northeast regional office is in New Jersey, with international offices in Tokyo, Japan, and Santiago, Chile. For the location of Benchmark's properties and additional information, visit http://www.benchmarkhospitality.com