Coast to Coast: Benco Dental Goes Nationwide

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Family-owned Dental Distributor Opens Distribution Center in Reno, Nevada

Manifest destiny. In modern business terms it means answering the call to take your company nationwide. Today, as Benco Dental, the full-service dental distributor, opens the doors of its fifth distribution center in Reno, Nevada, it answers this call and accomplishes its dream of gaining nationwide status.

Benco Dental has been family-owned for more than 80 years. The move to become a company with a nationwide footprint has been a deliberately measured process spanning several years.

“Remaining a privately-held, family business has allowed us to focus on making responsible, long-term choices,” said Chuck Cohen, managing director of Benco Dental. “We did not want to rush into expanding nationally; this transition had to make sense for us and our customers.”

“Building a nationwide presence isn’t simply about growing. It’s about getting better,” notes Rick Cohen, managing director of Benco Dental. “Rather than making compromises with stockholders, our decisions have been made in the interest of our own stakeholders — customers, vendor partners and associates. Continuously reinvesting in our business and gradually expanding westward has been in direct response to their needs.”

The decision to open a distribution center in Reno was based on the city’s prime location. Its proximity to the 11 western states gives Benco Dental the ability to reach more than 75 percent of its customers within one day. This is incredibly important to a company that has recently shipped its 10 millionth order.

While a huge step, the opening of the distribution center is only one piece of Benco Dental’s expansion plan. In the past year, the company has opened showrooms in Las Vegas, Nevada, Salt Lake City, Utah and Fresno, California.

In addition to meeting the needs of customers on the west coast, Benco Dental’s national hold is essential to help support its vendor partners.

“We want to provide our customers with a robust offering of products and services,” explained Paul Jackson, vice president of marketing of Benco Dental. “We have the ability to offer so many choices because of the strong relationships we have established with our vendors. These partners want to know that their products will be available nationwide and our customers expect the same excellent Benco Dental experience no matter where they are. Our westward expansion accomplishes both.”

To celebrate its opening, Benco Dental will host a ribbon-cutting ceremony at the distribution center on August 10, 2011.

For more information about the Reno distribution center and Benco Dental visit:
About Benco Dental
Benco Dental, headquartered in Pittston, Pennsylvania, is the largest privately owned, full-service distributor of dental supplies, dental equipment, dental consulting & equipment services in the United States. Founded in 1930 by Benjamin Cohen, the company has remained family owned and focused on the unique mission of “delivering success smile after smile”. During Benco Dental’s 81 year history, the company has grown from a single storefront location in Wilkes-Barre, PA into the nation’s fastest-growing dental distributor with over 50 regional showroom locations and five distribution centers servicing over 30,000 dental professionals in 40 states.

In 2009, Benco Dental reached a new milestone in the company’s long history by unveiling a 272,000-square-foot corporate headquarters, distribution center and equipment showroom in Pittston, Pennsylvania. Benco Dental CenterPoint houses the largest dental equipment showroom in North America, featuring 25 fully functional operatories, 14 operational digital X-rays including 2D and 3D units, three sterilization centers, design & lab concept suites and a summit training center for continuing education courses. The company has additional distribution centers in Fort Wayne, IN, Jacksonville, FL, Dallas, TX, Reno, Nevada.

Benco Dental provides more supply and equipment options than any other full-service dental distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and real estate planning, wealth management, and dental-specific technology solutions. These services are supported by over 420 professionally trained sales representatives and 290 factory-trained service technicians. Put it all together and Benco Dental offers all the tools to enable dental professionals to achieve their desired goals for success. For more information, visit or call 1.800.GO.BENCO.


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Kate McDermott
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