Usabilla Completes $1 Million (€750K) Funding Round

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Leading User Experience Testing Tool to Expand International Sales and Develop Mobile Testing Platforms

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"Google Analytics provides insights into what people do on a company's website; Usabilla helps answer the reason 'Why?'", said Paul Veugen, CEO and founder of Usabilla.

Usabilla, the easiest and most fun way to collect quantitative and continuous user feedback on a webpage, announced today that it has completed a $1 million (€750K) funding round led by Boralis BV, the venture capital firm led by Marque Joosten and Marijn Pijnenborg, co-founders of Funda, Zomoto, and Auto.nl, and five undisclosed angel investors from the US and Europe. Usabilla will leverage the new funds to build upon current international market traction and sales in the US and Europe, expand their user base, and to scale platform-independent development efforts to new platforms including mobile, tablets, and television.

Usabilla is the Google Analytics™ for continuous attitude-based data, and is a web-based usability testing tool that allows marketers, analysts, designers and usability experts to collect visual, quantitative user feedback on their website in a fun, quick and easy way. Groups of participants answer questions about attitude and user experience with points and notes on top of a webpage, mockup, or sketch. The collected webpage feedback and results of a survey are then analyzed and presented visually with charts and heat maps. Usabilla’s customers involve their users to create user inspired design, and use these visual insights to improve user experience and optimize their website – all without slowing down website development cycles. A video demonstration of how Usabilla works is available at http://www.vimeo.com/8198324.

“Google Analytics provides insights into what people do on a company’s website; Usabilla helps answer the reason ‘Why?’, said Paul Veugen, CEO and founder of Usabilla. “We help our customers continuously gain valuable insights about the user experience of their website in a way that it is fun and easy for their users. Our platform allows test users to share feedback in a simple, visual way, and test users don't need to work through endless questionnaires. Usabilla offers companies quick and meaningful insight into user experience at any stage of the website design process.”

“We are excited to have led the initial investment round,” said Marque Joosten, Founding Partner of Boralis. “The management team at Usabilla has produced a viable business model that is well-positioned to capitalize on the trend of engaging users in the design, development, and evolution of B2B and B2C websites around the world. Our investment in Usabilla will help ensure they have the resources to succeed and reach international maturity at a rapid pace.”

Usabilla’s technology has been in development since 2009, and the company currently counts over 9000 web professionals as customers including globally recognized brands like Warner, EA, Discovery Channel, LinkedIn, the US Government, Sony, and Levi’s.

Usabilla offers a variety of plans and pricing. The most popular plan is private and customizable, and includes three active tests with up to 100 participants per test for $89 USD per month. Visit http://www.usabilla.com for plans, pricing and to learn more.

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About Usabilla
Usabilla is a web-based usability testing tool that allows marketers, analysts, designers and usability experts to collect visual feedback on their website in a quick and fun way. Participants answer questions with points and notes on top of a webpage, mockup, or sketch. The results of a survey are analyzed and presented visually with charts and heat maps. Usabilla's customers use these visual insights to improve their user experience and optimize their website. Usabilla is currently in use by more than 9000 web professionals, and globally recognized brands including Warner, EA, Discovery, LinkedIn, Disney, US Government, Sony, and Levi's.

Founded in 2009, Usabilla is a privately held company based in Amsterdam, The Netherlands. Friend us on Facebook, follow us on Twitter or learn more at http://www.usabilla.com.

About Boralis BV
Boralis is a young, innovative investment company specialized in the founding and development of new, cutting edge Internet concepts, and was founded by serial Internet entrepreneurs, Marque Joosten and Marijn Pijnenborg, the successful founders of acknowledged companies including Freeler, Funda, Zomoto, and most recently, Auto.nl. Headquartered in Amsterdam, Boralis’ aim is to support passionate people, and to advance their ideas into reality and successful companies. For more information: http://www.boralis.nl.

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